Alex Maxwell

A flurry of ‘irrelevant’ headline news might be more relevant than you think

When ‘AI tells’ encompass half the dictionary, you know it’s gone a bit awry

Are AI expectations making substandard content standard?

When using AI goes wrong, horribly wrong

People are taking AI misinformation at face value. So, what can brands do about it? 

The punk rise and fall of Brewdog, a brand that never recovered its image