Alex Maxwell

Big tech’s PR pivot on the AI jobs apocalypse was predictable – what should scaleups take from it?

A PR take on the missing lectern, gestures and post-speech reaction: Andy Burnham’s first address as PM

Hydration breaks and the art of in-game management – what can PR teams take from them?

Lessons from a B2C campaign for B2B tech PR

Four years on, same story: Fifa’s credibility is flowing down the drain. Tech firms, take note

‘AI washing’ won’t come out in the wash – what tech companies should really be focusing on