By: admin On: April 14, 2015 In: BLog, Content, Marketing, PR, Social Media Comments: 0

Is your blog helping to build brand profile and grow your business? Does it drive lead generation and support sales conversions? Kicking off our ‘Content that Counts’ series, this week we focus on the corporate blog – and the mountain of opportunities it can unearth for your brand if it...

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By: admin On: March 31, 2015 In: Content Comments: 0

Find out with these five quick fire questions & a detailed guide to help you implement! It seems every (marketing) man and his dog is writing about taking their content marketing to the next level. So, amidst the mass of content marketing advice, what is the real formula for...

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By: admin On: March 30, 2015 In: Press Release, Uncategorized Comments: 0

~ Agency reports strong performance with another client win and growing team ~ RM Results has selected The CommsCo to drive a new content marketing and social media programme that will increase thought leadership-based content across its digital channels. RM Results is the international leading provider of e-marking solutions for high stakes exams. Its flagship product,...

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By: admin On: March 12, 2015 In: Content Comments: 0

Is your website’s About Us page winning? We aren’t just asking if it’s well designed or topping your site for web traffic, we’re asking if your About Us page is helping you to win deals. It doesn’t matter if your sales cycle is a week or two years long – ...

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By: admin On: February 21, 2015 In: Marketing Comments: 0

A good marketing plan ensures that budget is used efficiently, costs are reduced, and end results deliver a good return on investment. The problem for many of us of course, is time. In an ideal world, marketers would have ample time to assess their external (macro) and internal (micro)...

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By: admin On: February 13, 2015 In: Uncategorized Comments: 0

Following on from The CommsCo’s 6 steps to the perfect client/agency relationship post in November, and with Valentine’s Day just around the corner, we thought it an apt time to offer our advice on choosing a new PR match. After all, finding the right PR agency fit should place your brand at...

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By: admin On: February 06, 2015 In: Content Comments: 0

The art of storytelling in business This week is the 15th National Storytelling Week – well, everyone does love a story and humans are storytellers by nature. And in the 21st century, with the explosion of content marketing, people are writing more and more – but quantity doesn’t always necessarily mean quality so just...

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By: admin On: February 05, 2015 In: PR, Uncategorized Comments: 0

If employability is such an issue, why aren’t universities teaching students to be employable? The current focus for many universities is embedding employability in the curriculum. I myself was an Employability Ambassador at Southampton Solent University, where we taught key transferable skills to students. Solent’s teaching style focuses heavily...

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By: admin On: January 30, 2015 In: PR Comments: 0

The 2015 Edelman Trust Barometer was released last week; revealing that over the past year public trust has dropped to an all-time low. NGOs (organisations that are neither part of government nor a conventional for-profit business)maintained first place as the most trusted sector, with business sitting in second place –...

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By: admin On: January 22, 2015 In: Social Media Comments: 0

-      We look at a few ways SMEs can join the social media club  In the last five years, the business world has been witness to a social media ‘rush hour’, which shows no signs of slowing down. And, it’s not just big corporations: 78 per cent of small businesses now attract new customers through...

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