The Rise of Tech (PR) during Covid – CommsCo joins PR Week’s Arvind Hickman on The PR Show

Article by:Ilona Hitel


For this week’s listening, tune into latest episode of PR Week’s podcast The PR Show, hosted by Arvind Hickman and featuring a panel of leaders in the tech PR industry to offer their opinions on what has been quite the year for the tech (PR) world. The pandemic has ushered in change to all spheres of life and technology has been pivotal in both driving this change and helping us to adapt to these sweeping alterations. 

After an “inital wobble”, technology communications experts are reporting solid growth, and the old adage that ‘every company is a tech company’ has never been truer, with all kinds of technology coming to the fore to help overcome the challenges presented by the pandemic. Our MD Ilona Hitel shares her views on this growth, the sheer variety of tech PR briefs from the year, how technology has helped businesses to adapt and operate during the pandemic, privacy concerns, and what lies ahead for technology, business and PR plans in the year to come. She joins the panel alongside Fanclub PR Founder and Managing Director Adrian Ma, Head of Technology at 3 Monkeys Zeno, David Lucas, and Brands2Life Business and Technology Managing Director André Labadie.  

A big thank you to Arvind for inviting us to join and share our thoughts on the tech PR sector in 2020 and beyond. 
 You can listen to the episode here: 


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