AI specialist Peak selects CommsCo for UK PR

Peak, the AI platform that optimises product inventory and pricing, has appointed B2B tech PR agency CommsCo to deliver a UK-focused PR and communications campaign for 2025. 

CommsCo will work to increase Peak’s brand visibility and thought leadership in AI-driven decision-making across key sectors such as retail and manufacturing, helping businesses harness the power of AI to drive growth, efficiency, and innovation. Peak empowers companies to leverage data effectively through its scalable AI platform, helping them make smarter decisions and achieve measurable outcomes.

CommsCo will elevate the brand through customer stories, thought leadership content ,and other issues-based campaign execution. The focus will be on highlighting Peak proven success stories in sectors like retail and manufacturing, demonstrating how AI can solve complex business challenges relating to pricing, inventory and supply chain, among others, in real time.

Catherine Frame, Marketing Director at Peak, commented: “Peak is at the forefront of helping businesses make data-led, impactful decisions through our platform. We need a PR partner who shares our energy for the story and innovation, and CommsCo stood out for its passion, agility, and proven track record in supporting scaleups. 2025 is going to be a significant year for Peak and I’m glad CommsCo is on board to help tell ours, and our customers’, story.”

Ilona Hitel, MD of CommsCo, added: “AI is one of the most talked about technologies, but Peak’s practical and measurable approach sets it apart. Its platform is already delivering notable results for major brands, and we’re here to share the story of that success. We’re thrilled to partner with such a leading company at such a key time for AI adoption.”

Peak AI’s customers include leading brands such as Boden, The Body Shop, and Heidelberg, with proven success in driving significant ROI through AI-driven strategies.

To learn more about CommsCo, visit the website here.