With the rapid rise of generative AI and large language models like ChatGPT, Claude and others, the way people search for information is changing fast. While traditional SEO remains important, it no longer tells the whole story.
Increasingly, prospective customers are turning to AI-driven search tools, especially with much-anticipated launches like last week’s GPT-5. That means brands need to understand how they are being represented in these new environments.
To address this shift, we are introducing the CommsCo AI Impact Report for our clients. This service provides detailed insight into how your brand appears in AI-generated responses, and how you compare with your competitors.
We can now track:
- The prompts where your brand is mentioned
- Your company’s ranking and visibility against competitors
- The tone and content used to represent your brand in AI-generated results
- The sources and references that LLMs are drawing upon to form their answers
This intelligence is not just useful, it’s strategically vital. By knowing how you are positioned in AI search outputs, PR and content strategies can be adapted to ensure your company is both discoverable and accurately portrayed. It also reveals opportunities to influence the underlying sources AI tools rely on, strengthening your visibility and credibility.
If you’d like to include AI reporting in your upcoming reports, or want to learn more about how it can benefit your brand, please get in touch.
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