Blog & Articles

Jack Thorne’s talk on Authorship in the Age of AI: Tech PR takeaways

Letter to the editor(s): Breaking the curse of the AI editor

Why the scramble for AI search visibility reaffirms the PR fundamentals

Big tech’s PR pivot on the AI jobs apocalypse was predictable – what should scaleups take from it?

HyperFinity appoints CommsCo to drive UK PR as retail demand grows for measurable AI and loyalty ROI

‘AI washing’ won’t come out in the wash – what tech companies should really be focusing on