05Mar
By: Leah Jones On: March 05, 2018 In: Comms, PR, Technology Comments: 0

When the “London tech scene” is mentioned, what part of London do you think of? Shoreditch? Camden? East London? It’s likely that the Borough of Richmond does not spring to mind. Although leafy Richmond is not deemed a leading tech borough at first, it is actually home to over...

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21Feb
By: Ilona Hitel On: February 21, 2018 In: Comms, PR Comments: 0

(Or, oh no, not another article about GDPR!) It’s May 25th 2018 and you want to send an email inviting your database of contacts to a great event you’re hosting. But wait, do you have their consent to email them, or to even hold their data? The General Data Protection...

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14Feb
By: admin On: February 14, 2018 In: Comms, PR, Technology Comments: 0

Wondering what 2018 could mean for PR/journalist relationships? We caught up with Adrian Bridgwater, journalist for Computer Weekly, TechTarget, Forbes and The Register to find out his tech predictions, surprises, and how he sees the state of the media in the year ahead. What is your biggest PR bug...

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31Jan
By: Jennifer Reid On: January 31, 2018 In: Comms, Content, PR, Press Release, Technology Comments: 0

There are some B2B tech topics and themes that stand the test of time. After many years of industry discussion, they’re still relevant in today’s technology landscape. Then there are the others. A tired collection of buzzwords that have been done to death, and will not under any circumstances...

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19Jan
By: admin On: January 19, 2018 In: BLog, Content, PR, Technology Comments: 0

Earlier this month, we spoke to Jessica Twentyman, contributor to the FT, the EIU and Diginomica, and Editor of Internet of Business, to find out about her PR bugbears, the state of the media and her biggest tech surprise of 2017. What is your biggest PR bugbear? A pitch...

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12Jan
By: Ilona Hitel On: January 12, 2018 In: BLog, Comms, Marketing, PR, Technology Comments: 0

2017 was a huge year for tech scale ups. With ‘top ten’ start-up listings cropping up everywhere, it’s hard not to be amazed by the variety of new tech talent — from workforce management to automation and AI to cyber security companies. We keep a keen eye on The...

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05Jan
By: Alex Halpern On: January 05, 2018 In: Comms, Content, PR, Press Release, Social Media, Twitter Comments: 0

When assessing what makes effective PR, it’s important be self-critical where necessary, and address where there is need for improvement. In business, new year’s resolutions are a chance to improve ourselves, our teams, and the success of the company’s brand. But we all know that sticking to resolutions can...

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19Dec
By: Ryan Seller On: December 19, 2017 In: PR Comments: 0

Pitching to journalists is a crucial part of daily life as a PR professional. But whether over the phone or via email, most journalists are inundated with content from PR pros throughout the day. So how can you make your content stand out in their overflowing inbox? To help...

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