11Nov
By: Leah Jones On: November 11, 2016 In: BLog, Content, Content Marketing, PR, Uncategorized Comments: 0

Last month I attended a one day copywriting course, ran by B2B Marketing. The course was interactive and informative, with plenty of open discussion about Mr. Men, hairy issues and vending machines, of all things. So what do Mr. Men and content marketing have in common, and how can...

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19Oct
By: Helen Frear On: October 19, 2016 In: BLog, Data Analysis, Social Media, Uncategorized, Webinar Comments: 0

According to a recent webinar by Brandwatch, marketers need to let go of their dogmatic approach to ‘social marketing’ in order to uncover the right data. Marketers need to think bigger: How can social help you to achieve you marketing strategy? How can social help you to achieve your...

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21Sep
By: Helen Frear On: September 21, 2016 In: BLog, Marketing Comments: 0

Marketing is a fast paced-industry which is constantly evolving to keep pace with the latest technologies and trends. As marketers, it’s in our best interests to prepare our strategies to accommodate those developments – and Artificial Intelligence (AI) is no exception.

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16Sep
By: Jennifer Reid On: September 16, 2016 In: BLog, Marketing, Video Comments: 0

So you’ve compiled and collected several years’ worth of corporate footage, client testimonials, panelist exclusives, narrated demos, award dinner speeches, journalist/CEO interviews and finally, finally, you’ve created your YouTube channel.

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12Sep
By: Jennifer Reid On: September 12, 2016 In: Content, PR Comments: 0

Last week, we shared the first part in our 10 Steps to the Perfect B2B Tech Case Study series. A named customer use case, complete with statistics and quotes, is a glowing reference for a B2B technology company, and clients tell us time and again that the results they...

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06Sep
By: Jennifer Reid On: September 06, 2016 In: Comms, Content Marketing, PR Comments: 0

Time and time again clients tell us the same thing: the coverage they get from client case study success stories is the one of the most effective types of PR. It’s no surprise – as a B2B technology company, the best reference is a glowing named customer use case,...

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23Aug
By: Helen Frear On: August 23, 2016 In: BLog, Content, Content Marketing Comments: 0

For digital marketers, the ability to personalise content is essential to the success of their online strategy. But in a world where we’re constantly bombarded with messages from multiple different newsfeeds, how do you differentiate? How do you capture your audience’s attention? Our Account Executive, Helen Frear, shares five...

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09Aug
By: Leah Jones On: August 09, 2016 In: Social Media Comments: 0

In May 2015, the International Olympic Committee released its News Access Rules for Rio’s 2016 Olympic Games. Unfortunately for animated GIF and Vine fans, there will be none at this year’s Olympics. For the first time in Olympic history, the International Olympic Committee’s rule book for the 2016 Olympics...

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28Jul

Last week we looked at how Pokemon Go has changed the shape of augmented reality (AR) for marketers. Yet, for all the furore around the campaign and its undoubted success, AR has been around for some time. In fact, the older members in our office remember campaigns from as...

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19Jul
By: Leah Jones On: July 19, 2016 In: Content Marketing, Marketing, Social Media Comments: 0

Pokémon Go, the immersive Augmented Reality app, is already the most used app in America. Marketers are starting to use Augmented Reality, like Pokémon Go, to target wider audiences and promote their products. In a recent Wall Street Journal article, Hilary Clinton has revealed plans to create Poké-Stops at...

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