eflow simplifies compliance for the financial services sector and supports the industry with market abuse surveillance, transaction-cost analysis, transaction reporting, and eComms surveillance.
The company will work with CommsCo PR to raise awareness of these threats, and the growing threat of AI abuse in financial services. CommsCo will deliver campaigns to financial technology and business media, initially in the UK, but with potential global expansion over 2024.
A key part of the 2024 brief will be for CommsCo to support the launch of one of the industry’s largest reports highlighting historic and future threats in fintech, as well as associated regulatory changes. eflow is a UK success story, growing rapidly despite a challenging 2023 for the tech industry, and having recently expanded into the US.
Ben Parker, CEO of eflow, commented: “CommsCo is the right PR partner for us, demonstrating the knowledge, passion and agility we need as we grow. This year is going to be key for eflow and we need an agency who can manage the rapidly evolving landscape with proactivity and seize opportunities for us.”
Ilona Hitel, founder and MD of CommsCo said: “eflow is a great example of the phrase ‘best kept secret’ and I am delighted we can help tell their story. What they’ve achieved as a tech challenger brand in the financial services market is just remarkable.”
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