Semble: Building category leadership in digital health
The challenge
Semble is a leading healthcare orchestration platform helping private clinics and practitioners coordinate the entire patient journey from booking to treatment and communication to payment. Driven by a mission to amplify the impact of healthcare professionals, the company enables clinicians to spend less time on administration and more time delivering care.
As the business scaled rapidly, it needed to build awareness among key audiences in a crowded digital health market, where trust and credibility must be earnt. At the same time, Semble wanted to strengthen its position as a leading voice in digital health while supporting key commercial objectives, including brand awareness, thought leadership, customer acquisition, and corporate visibility.
The approach
CommsCo was selected as Semble’s PR partner in May 2025. The team developed a data-led PR programme designed to position Semble at the centre of conversations shaping the future of healthcare.
The campaign combined original research, executive profiling, thought leadership, media relations and strategic commentary. We conducted a series of surveys exploring patient attitudes towards healthcare access, AI, mental health and the growing self-care movement, creating newsworthy stories backed by exclusive data.
Alongside this, CommsCo elevated Semble’s leadership team through targeted media opportunities, podcast appearances, speaking engagements and award submissions.
Results
Since the beginning of the partnership, we have delivered:
- 60 earned media placements
- 36 million+ total audience reach (UMVs)
- Coverage across national, business, technology and healthcare media
Research-led campaign success
Key survey campaigns generated significant coverage, including:
- One in four UK patients turning to AI for health information
- Healthcare communication and access priorities for UK patients
- The rise of the UK self-health movement
- Growing demand for proactive mental health check-ins
Tier one coverage secured
Media placements included:
- Metro
- Fortune
- tech.eu
- EU Startups
- LaingBuisson
- Digital Health
- Health Tech World
- TechRound
Executive profiling
CommsCo secured thought leadership and profiling opportunities for CEO and founder Christoph Lippuner in:
- Entrepreneur UK
- Health Tech World
- Journal of mHealth
Additional opportunities included appearances on the UKTN and Extrology podcasts alongside a panel speaking role at the LaingBuisson Private Healthcare Summit.
The campaign also delivered third-party validation through awards and rankings, including:
- TechRound MedTech 38
- Entrepreneur UK 100
Investment communications
To support Semble’s investment story, CommsCo secured:
- 28 earned media placements
- 6 million+ audience reach
Impact
Through a consistent programme of data-led storytelling and executive visibility, CommsCo helped establish Semble as one of the most recognisable voices in digital health, generating sustained media attention, strengthening market credibility and supporting the company’s growth ambitions.
“In healthcare, reputation is the growth lever. Our mission is to help clinicians spend less time on administration and more time with patients. To do that at scale, we need to be the name that healthcare organisations already trust before they’ve even spoken to us,” Kate Fletcher, VP Marketing at Semble. “Being present and vocal in the conversations that shape this industry is one way we earn that trust, and CommsCo has been an extremely valuable partner in helping us achieve it.”
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