Retail Revival
Founded in Italy in 2001, M-Cube are end-to-end specialists in strategic and innovative retail solutions. They are a European leader in In-Store Digital Engagement solutions. In May 2018, the M-Cube UK Digital Engagement LTD office opened in London under the direction of UK Business Director Alexios Blanos, former technical director and current Worldwide Business Development Director.
CommsCo was hired in June 2022 to raise M-Cube’s profile in the UK market and support the company’s mission to use interactive tailormade solutions and digital store formats to boost customer engagement across the globe, both physically and digitally.
From Dolce and Gabanna to a Christmas sounds: how we positioned M-Cube
To begin, the CommsCo team conducted an ongoing PR campaign to raise M-Cube’s profile in the UK media. This included developing press releases, thought leadership articles, and finding podcast opportunities. In the past seven months alone we have generated over 60 pieces of coverage.
Results include:
- 12 pieces of coverage generated from the Dolce and Gabanna story in publications including Data Centre Solutions, UK Tech News and Customer Experience Magazine.
- Winning the 2022 Gold POPAI UK & Ireland Award for Digital Solutions with EE with coverage in CRMXchange, UKTN and others.
- Thought Leadership article in Ecommerce Age about the new era of retail; how it is a combination of online and offline.
- Podcast with Mike Sponza, M-Cube’s Co-Founder and Group Music & Licensing Director in IRIS Pod.
‘Gen Z’ Campaign
The Gen Z survey was conducted in October 2022 and focused on how Gen Z approached shopping in-store or online. The survey showed that nearly half of the respondents said that going into the shop makes them anxious or nervous.
Outcomes included:
- 15 pieces of coverage generated from the survey in publications including Internet Retailing, Startups Magazine and Retail Technology and Innovation Hub.
- Thought Leadership live in Digital Doughnut which explores why the high street needs to evolve.
- Thought leadership published in Customer Think about the evolution of physical stores.
“We started our work with CommsCo in 2022, and since then, they have played a pivotal role in bolstering awareness for M-Cube UK and our offerings. Throughout our partnership, they have crafted a diverse range of captivating content, successfully secured coverage in leading retail publications, and expertly overseen our social media presence.
In our search for the ideal PR firm, our priority was to identify a team with extensive knowledge of the technology industry. But beyond this, we wanted to work with people that could seamlessly integrate with our marketing team. In CommsCo, not only did we find good knowledge and good work ethic, but more importantly, we found good people. We could not be happier with how things are progressing.”
The success of the campaign led to CommsCo securing a 2023 PR contract with M-Cube.
We started our work with CommsCo in 2022, and since then, they have played a pivotal role in bolstering awareness for M-Cube UK and our offerings. Throughout our partnership, they have crafted a diverse range of captivating content, successfully secured coverage in leading retail publications, and expertly overseen our social media presence.
In our search for the ideal PR firm, our priority was to identify a team with extensive knowledge of the technology industry. But beyond this, we wanted to work with people that could seamlessly integrate with our marketing team. In CommsCo, not only did we find good knowledge and good work ethic, but more importantly, we found good people. We could not be happier with how things are progressing.
Carlo Cecchetto, Marketing & Communications Manager, M-Cube
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