Driving martech category leadership for SALESmanago across Europe
SALESmanago is a European SaaS company offering an AI-powered Lifecycle Engagement Platform built for eCommerce marketing teams. Trusted by more than 3,600 brands worldwide – including Victoria’s Secret, iSpot and Orbico – SALESmanago helps B2C and B2B organisations acquire, convert, engage, and retain customers with personalisation and orchestrated customer journeys.
The company enlisted CommsCo as its PR partner in January 2024. The partnership aimed to raise awareness across key European markets – particularly the UK, Poland and Spain – establish SALESmanago as a category leader in martech, coordinate PR activity across regions, and position spokespeople as thought leaders in eCommerce and marketing.
Since the start of the partnership, CommsCo has:
– Secured 100+ pieces of organic UK coverage across leading martech, eCommerce and business publications
– Delivered thought leadership and news coverage in top-tier titles including Sifted, The Wise Marketer, Martech Series, Marketing Gazette and EU Startups
– Served as SALESmanago’s European hub agency, ensuring consistent messaging and content across multiple markets
– Supported major corporate announcements, including SALESmanago’s acquisitions of Leadoo and Thulium
-Developed quarterly survey-led campaigns to generate timely, insight-driven media opportunities
– Provided event support with a range of opportunities identified across Europe
“CommsCo works as European PR partner to SALESmanago delivering great ideas, campaigns and content to grow our profile in the martech media across international markets. They are responsive, flexible and feel like part of our team.”
Katrin Lewandowski, Senior Director of Marketing, SALESmanago
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