Driving awareness for one of the UK’s fastest-growing AI businesses
ICS.AI is the UK’s fastest-growing profitable AI business, delivering transformative unified AI platforms for the public sector. Its SMART: AI Transformation Programme empowers councils, universities, and public organisations to modernise operations, enhance services, and guarantee savings – without lock-in or fragmentation.
The business needed to increase visibility not just among local government decision-makers, but also across education and broader public services, to underline its role as a trusted transformation partner. To take its brand awareness to the next level and elevate its customer stories, ICS.AI began working with CommsCo in March 2025. The initial focus was on local government, with activity now extending into the education sector.
Building visibility in the public sector
CommsCo developed a focused PR strategy aimed at elevating ICS.AI’s thought leadership, securing high-profile media coverage for its leadership, and amplifying customer success stories. By targeting influential national, business, technology and sector-specific outlets, as well as exploring podcasts as a channel, CommsCo positioned ICS.AI at the forefront of the AI transformation conversation in the public sector.
Since the partnership began, CommsCo has secured more than 80 coverage placements in national, business, technology and local government publications. Highlights include features in The Telegraph, Government Technology, UKTN, TechMarketView, Think Digital Partners and Enterprise Times. This has resulted in ICS.AI dominating key search terms in both traditional SEO and generative engine optimisation (GEO).
Alongside media coverage, CommsCo has facilitated opportunities for ICS.AI on podcasts such as Illuminaire Podcast, AI in Social Care, and TechMarketView’s upcoming local government podcast. The team has also supported ICS.AI to build a successful awards programme, with eight entries shortlisted to date, including the National AI Awards and The Times LDC Award.
ICS.AI has also been recognised in Westminster, with Luke Murphy MP highlighting the company as a national example of how AI can deliver measurable impact for local government.
“As leading AI transformation partner to the public sector, we are growing rapidly and expanding our footprint daily. We need our brand to reflect this. In the space of six months we’ve won multiple awards, gained traction in the government, education and tech press, been responsive on AI issues that matter – and are about to enter new sectors supported by PR. CommsCo is an instrumental partner in supporting our growth and market leadership.”
Martin Neale, CEO and founder of ICS.AI
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