Virtual tech in the headlines
How PR achieved topical news coverage for HR tech firm Actus during COVID-19
On March 16 just before lockdown Actus CEO signed up PR agency CommsCo to deliver a 3-month project to support the Actus virtual performance management technology platform, and Lucinda’s book ‘How to be a Change Superhero’. The following week, the lockdown was introduced and with the country working from home, the themes changed on a weekly if not daily basis.
The client / agency team worked tirelessly to jump on the news agenda and provide insightful thought leadership to businesses and HR leaders and alike.
In three months, the campaign achieved:
- Coverage of Lucinda and Actus in the Daily Telegraph with advice on remote working
- Coverage in The Metro on how to cope with lockdown
- Profiles in Management Today and Business Matters
- 12 articles in total across the HR, business and national press
- Two awards submitted
Lucinda Carney, CEO, said: “It was a tremendous turnaround from kick off in these unusual times to delivery. The themes changed weekly and as we were on the news agenda at all times, the results came fast. I already value the CommsCo team as an ongoing partner and we are extending the relationship through the rest of the year. It’s a real example of what can happen when two energetic and passionate teams come together.”
I have been blown away by the amazing results that the Commsco team have had in such a short period of time – 21 placements in a range of high quality media outlets. This has resulted in a huge uplift in brand awareness, sign ups for our webinars and web traffic. What’s more, we love our catch up calls with the team, they are always proactive and full of ideas, helping our own creativity and focus
Lucinda Carney – CEO, Actus