Industrial AI innovator Samp takes on CommsCo for UK PR

CommsCo will work with Paris HQ-ed international scaleup Samp to raise awareness of its AI-powered industrial safeguarding technology

Samp, the AI company automating the generation of digital twins to modernise industrial sites, has selected B2B tech PR agency CommsCo for a 2025 PR and comms campaign to raise brand awareness in the UK. 

The brief will focus on raising awareness of Samp’s AI-powered Shared Reality technology, which helps industrial sites stay up to date with continuously updated asset information. This solution enables industrial companies to maintain data integrity, improve safety, accelerate modernisation programmes, and reduce downtime.

Shivani Shah, CTO and co-founder at Samp, commented: “As we build our brand globally, we’re excited to partner with CommsCo to amplify our mission of transforming industrial site safety with Shared Reality. The team’s experience working with fast-growth tech brands and AI makes them the ideal PR partner.”

Ilona Hitel, MD of CommsCo, added: “Samp is redefining how AI safeguards industrial environments, and we’re thrilled to help tell its story to the UK market.”