AI survey reveals scepticism towards Big Tech and strong support for regulation

A survey of experts, marketers and influencers working in AI, conducted by CommsCo PR, the B2B tech PR agency, has unveiled attitudes towards artificial intelligence (AI) and big tech companies. The findings reveal a growing distrust in technology giants and a clear demand for stricter regulatory measures, as well as a cautionary expectation as to what AI will deliver within the next five years.

The survey, which reflects the opinions of 100 technology professionals and enthusiasts, was conducted at AI author Andrew Burgess’s recent book launch, hosted by TechUK in conjunction with CommsCo PR, TechMarketView and Espire Infolabs.

It found that the majority (70%) of respondents utilise large language models (LLMs) both personally and professionally. This illustrates the profound integration of AI into daily life and emphasises its growing role in the workplace. Twenty-seven percent use LLMs exclusively in their professional environment, and only 3% do so solely for personal use.

When it comes to predicting AI’s impact on the world, the view from the room revealed a predominantly cautious outlook. Nearly half (49%) of respondents believe that significant changes will take more than five years, with only 15% expecting transformative effects within the next year. This cautious optimism highlights a prevailing sentiment that, while AI is already delivering benefits to enterprise, its full transformative impact remains a way off.

When asked their views on the advantages versus disadvantages of AI, 76% of respondents saw AI as a net positive, showing strong confidence in its potential benefits. However, this optimism is also tempered by the lack of trust towards big tech companies. An overwhelming 79% of participants express a lack of trust in these giants, revealing concerns about transparency and ethical practices. 

The call for more regulation was unequivocal with 76% of respondents advocating for more stringent regulations to govern AI and technology’s development. This overwhelming support for increased oversight signals a demand for robust frameworks to address ethical concerns and ensure accountability in the tech industry.

AI strategist and advisor, Andrew Burgess, commented on the findings: “The survey results paint a clear picture of the current landscape: while AI is embraced for its potential benefits, there is a palpable mistrust of big tech companies and a strong call for enhanced regulation. These insights should serve as a wake-up call for policymakers and industry leaders to address these concerns and foster a more transparent and accountable technological environment.“My advice is that forward-thinking enterprises should be embracing AI, looking to exploit its benefits across their organisation, while cautiously considering and managing the potential ethical challenges,” Burgess continued.

The event marked the launch of The AI Innovators Collective, an AI community to offer support, insights and guidance to its members on the latest innovations in the space. For more information on the community, email hello@thecommsco.com.