Too often, tech scaleups pin their hopes on a big funding announcement to make a splash. The coverage comes, the noise fades – and the company risks slipping off the radar.
Our article in Silicon Canals highlighted how the opposite approach pays off: scaleups that invest in ongoing PR and founder visibility raise on average 20% more than their peers. PR isn’t just about awareness; it’s about fuelling growth, credibility, and investor confidence.
So, what works?
- Use data to tell stories the media is interested in.
- Put founders front and centre – people, not logos, get remembered.
- Jump on industry moments and topical news to stay relevant.
For scaleups with global ambitions, tailoring comms to local markets and weaving investor narratives into PR planning is crucial. The message is simple: start early, plan ahead, and let your story run well beyond a funding day headline.
At CommsCo, we’ve seen first-hand how strategic PR can turn a milestone into momentum. For more on how to build your story (and support growth) you can read the article here.
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