Objectives

To elevate Peak’s profile across key sectors – business, technology, local, and retail/supply chain – by positioning the company as a leader in decision intelligence and AI-driven business optimisation, and to generate consistent media coverage that attracts potential customers, investors, and technology partners.

Strategy

1. Targeted media outreach /profiling

Issue a steady stream of customer stories about how the retail and manufacturing industry is deploying and seeing benefits from Peak’s AI solutions.

Identify and engage with journalists and editors in relevant publications across business,
technology, local, and retail/supply chain sectors.

Submit awards and place profiles in relevant technology/vertical sector outlets.

2. Thought leadership

Position Peak’s executives as thought leaders through opinion pieces in relevant trade publications, secure interviews, and speaking opportunities.

Focus on topics such as the future of AI in business, decision intelligence, and retail optimisation through AI.

3. Newsjacking

Jump on bigger themes such as AI regulation, AI deployment and industry trends to insert Peak into broader conversations about AI adoption and enterprise automation

Capitalise on discussions around AI’s role in retail and manufacturing to showcase Peak’s relevance.

Position Peak as a tech UK success story on the political and regional scene.

4. Acquisition communication support

Collaborate closely with Peak AI and UiPath’s communications teams to manage the narrative around the acquisition.

Ensure timely and accurate sharing of information to media outlets.

Continue Peak’s profile raising beyond acquisition.

Results

Media Coverage:

– Secured 57 media placements over six months, averaging 9.5 placements per month.

Coverage spanned various sectors:

– Business: Entrepreneur UK, The Business Desk.

– Technology: ComputerWorld, TechMarketView

– Local: Yorkshire Times, Prolific North

– Retail/Supply Chain: Retail Week, InternetRetailing, SupplyChain Strategy

Conclusion

CommsCo’s PR campaign significantly enhanced Peak’s market presence, effectively communicated its value proposition, and supported a smooth narrative transition during its acquisition by UiPath. The campaign’s success is evident in the volume and quality of media coverage, positioning Peak as a leader in AI-driven decision intelligence supporting some of the world’s leading brands.

“It’s very powerful to have a voice in the media to differentiate and support with market leadership in a crowded space like AI. That’s why CommsCo is such a valuable partner to us.”
Catherine Frame, Marketing Director at Peak