Positioning Lumai as a leader in 3D optical AI innovation
When Lumai, a pioneering technology company developing optical AI accelerators, approached CommsCo, it was at a pivotal point in its journey. With groundbreaking technology that had the potential to revolutionise high-performance computing, Lumai was in the process of establishing itself as a leader in the deep tech sector.
Spun out of world-leading research at Oxford University, the company’s aim was to grow commercial visibility and position itself at the forefront of innovation in the AI and photonics sectors.
Lumai’s potential was incredible, and its next step was to translate complex but highly-innovative technology narratives into compelling stories and reach the right stakeholders, from technology professionals to investors. Lumai wanted to grow attention, continue to build credibility, and ultimately, secure the recognition that would allow it to thrive in its technology marketplace.
Our approach
CommsCo developed a multi-faceted communications strategy tailored to Lumai’s unique needs. We began by focusing on strategic media outreach, targeting the leading tech, business, and trade publications that would help position Lumai as an authority in optical processing for AI. We also worked to secure opportunities for Lumai’s leadership to share their insights on the future of AI processing and optics, ensuring that their expertise resonated with both industry insiders and broader business audiences.
Simultaneously, we supported Lumai through a series of award submissions to raise its profile and solidify its position as a leader in the deep tech space. To complement this, we helped Lumai enhance its social media and digital content strategy, driving engagement and increasing its visibility across key platforms.
The results
Through our strategic approach, we achieved:
– Over 200 pieces of media coverage across high-profile tech, business, and trade publications. This resulted in over 1.2 million unique monthly visitors (UMVs) being exposed to Lumai’s story. Coverage in respected outlets such as Sifted, The Engineer, and Photonics.com played a critical role in promoting Lumai as a leading innovator in optically-based AI processors.
– In 2024, we secured 15 opportunities for Lumai’s leadership team to contribute their expert commentary and insights across a variety of platforms. The opportunities resulted in coverage in Silicon Semiconductor, Intelligent Datacentres, Data Centre Review and more.
– We achieved recognition for Lumai through a range of prestigious awards, including the Photonics 100 and KPMG Tech Innovator program.
– Our social media strategy helped Lumai grow its LinkedIn following by 60% in 2024 alone. This growth helped Lumai expand its digital reach, connect with key industry professionals, and foster greater engagement with its target audience.
– In addition to media outreach and social media management, we also helped Lumai optimise its website content, ensuring that it effectively communicated the company’s innovations and resonated with potential clients.
“CommsCo has been a valuable partner in helping Lumai share the benefits of our technology with the world. Their expertise in public relations and social media has helped enable us to secure impactful media coverage and continue to build our profile across the industry.”
Phillip Burr, Head of Product at Lumai
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