Driving scalable PR success with Amdaris, An Insight Company
CommsCo partnered with Amdaris, a leading software development company, from 2021 to 2024, to deliver a PR strategy that elevated the Bristol brand’s visibility, drove thought leadership, and positioned it as a key player in the tech sector.
The partnership achieved over 250 media placements, successful award recognition, and impactful campaigns.
The primary goal of the partnership was to enhance Amdaris’ market presence to support growth through a variety of PR initiatives. Specific objectives included:
1. Increasing media coverage to amplify Amdaris’ brand visibility.
2. Establishing Amdaris as a thought leader in key verticals such as legaltech and healthtech, where its customers are.
3. Securing recognition through prestigious industry awards.
4. Launching customer-focused press releases and impactful campaigns to strengthen the company’s narrative.
Over the three-year collaboration, CommsCo secured more than 250 media placements across top tier and trade publications. These placements amplified Amdaris’ brand story and positioned its leaders as industry authorities.
Over the three-year collaboration, CommsCo secured more than 250 media placements across top tier and trade publications. These placements amplified Amdaris’ brand story and positioned its leaders as industry authorities.
Award submissions and recognition CommsCo managed over 15 award entries, with Amdaris securing significant recognitions, including being named one of the ‘Top 32 Scaleups to Watch’ and shortlisted for the Enterprise Awards and ScaleUp Awards. These achievements reinforced the company’s credibility in the competitive tech landscape.
Thought leadership By expanding the pool of thought leaders within Amdaris, CommsCo created diverse content that addressed key industry trends, including generative AI, digital evolution, and security-vetted teams. The wider range of spokespersons and expertise enabled faster content creation and placement in targeted media outlets.
Campaign-driven PR CommsCo led impactful campaigns such as the ‘Digital Evolution’ campaign, and the partnership ecosystem initiative. These focused efforts strengthened Amdaris’ positioning as an innovative and collaborative tech leader.
Customer and partner communications The partnership included launching customer and partner-focused press releases with high profile collaborators such as Stripe, Robert Walters, and Autoguard. These initiatives enhanced Amdaris’ reputation as a trusted partner in the tech industry.
The partnership between CommsCo and Amdaris delivered exceptional PR outcomes, reinforcing the benefits of a campaign-led, and thought leadership approach. In August 2023, Amdaris was bought by US-based Fortune 400 company Insight Enterprises.
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