Positioning eflow Global as the leader in regulatory compliance technology
eflow Global is a RegTech innovator that provides financial firms with technology to help them comply with regulatory requirements in a more streamlined, efficient and robust way. eflow offers award-winning solutions for market abuse surveillance, best execution, transaction-cost analysis, transaction reporting and eComms surveillance.
eflow appointed CommsCo in July 2023 to raise brand awareness and promote its £7 million Series A investment win in the business, trade and technology media.
The results of the project included:
- 30+ pieces of organic coverage, including Fintech Futures, Fintech Collective, Tech.eu and TechMarketView
- Face-to-face briefing with leading trade publication Waters, which has resulted in a podcast, award and several coverage opportunities
- Generated multiple inbound leads and boosted SEO and media share against its key competitors
Following the success of the initial engagement, eflow and CommsCo kicked off a partnership in December 2023 to build on this momentum through increased brand awareness, profile building and the launch of its Global Trends in Market Abuse and Trade Surveillance report.
Results after just three months include:
- 56 pieces of coverage achieved, with research conducted to supplement the report findings and generate two key news stories
- 4 pieces of thought leadership drafted, with coverage in FinExtra
- Proactive pitching to secure 2024 predictions piece with The Fintech Times and EMIR refit article with Trade Finance Global
- Identified and drafted RegTech Insight award: eflow shortlisted as finalist in three categories
- Three podcast opportunities secured for Ben Parker, eflow’s CEO, including Waters and Extrology
Sam Roberts, Head of Marketing at eflow Global commented: “Working with the CommsCo team has been a highly rewarding experience. They have quickly delivered strong results and positive media coverage in key target publications, and we’ve been impressed with their can-do attitude and swift understanding of the role we want PR to play in our wider marketing strategy.
Given that this is the first time eflow has invested in specialist PR support, it’s very important that we’re able to demonstrate tangible returns from this work. The CommsCo team has embraced this challenge and articulated the output of their work very clearly, rather than just focussing on ‘being busy’. And as a member of our senior management team commented, ‘everytime I go online I see eflow somewhere relevant’, so they must be doing something right.”
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