Case Study

Disrupting Testing in the Age of Automation?

Taking a Business Success Story to the Next Level

CommsCo delivers high octane PR for test automation company Eggplant (formerly Testplant), a rapidly growing tech pioneer that serves more than 300 enterprise customers in over 30 countries. With CommsCo, Eggplant has consistently achieved tier one national coverage in print, online, and video, while growing its profile as one of the top testing, monitoring and AI thought leaders in the industry.

Selling the C-Suite

From analyst briefings to media meetings, our work has engaged Eggplant’s target audience and led to continual global share of voice gains surrounding testing automation. To date, our key results have included:
  • Coverage in The Daily Telegraph’s Business Reporter, Forbes, City A.M., Computer Weekly, Management Today and Software Testing News
  • In less than a year, we have helped Eggplant navigate a rebrand, make an acquisition and launch a series of cutting-edge products
  • Award recognition in The Techies and LDC 50 Business Leaders, among others
  • Building (or re-building) relations with UK analysts, including a great analyst relationship with Bloor, leading to joint webinars

When we began working together, CommsCo hit the ground running and has secured some great coverage for us, including The Daily Telegraph’s Business Reporter, and Computer Weekly. We’ve been impressed with the quality – and amount – of work they have produced, including both media and analyst relations. I’d highly recommend CommsCo for other companies that want to expand their profile in the media and industry.

Dr John BatesCEO at Testplant