Sally McDonald

Title: Account Director. Sally’s background lies in B2B marcomms and she has previously held global marketing positions at Hay Group and Lewis PR. Prior to joining CommsCo, Sally worked for a communications firm in Perth, Western Australia.

Specialist subject: Creating compelling PR and content marketing campaigns that differentiate brands, drive long-term engagement with target audiences, and support business growth.

Passions: Data analysis and reporting for campaign measurement. Sally enjoys evaluating traditional and digital campaigns to demonstrate the value that strategic communications and content bring to the B2B organisation.

Sally also loves a good story and as a current affairs addict, is always on the look out for opportunities to drive her clients’ media agendas.

Other: A Yorkshire lass travelled far, Sally has lived in three different continents over the past decade. Having decided home is where the heart is, Sally is now settled in the UK with her husband, Matt, son, Archie, and daughter, Kate. Outside the office, you’ll find her enjoying the capital’s theatres, restaurants and parks.