Title: Non-Executive Director. Adam co-founded The CommsCo’s partner agency, CleverTouch.
Specialist subject: Marketing Automation and ‘big’ marketing campaigns.
Passions: Adam is of the general belief that Marketing has for too long been obsessed by Art and Creative, and has largely ignored the process and predictability that surrounds Marketing as a Science. He sees the future of marketing as a marriage of creative and science that will deliver better long-term marketing outcomes.
Other: A frequent industry speaker, Adam sits on the IDM Executive Council and taught the MA component of the MSc in Digital Marketing at Manchester University. Outside of work, he lives in the Hampshire countryside, enjoys local ales and tells us he was once a quite high standard in rugby (these days he just watches).
My week on Twitter 🎉: 3 Mentions, 1.49K Mention Reach, 13 Favorited, 23 Retweets, 35 Tweets. See yours with… https://t.co/TZ0AaMFySX
Can soccer-playing #robots kick it? Yes they can! https://t.co/lXKiL2YVw6 @WIRED
With the human attention span at just 8 seconds, getting your #headline right is more important than ever https://t.co/YWNMUYH8ml #PR #blog
#Algorithms and #AI: A world of new possibilities https://t.co/O7gTeUomFa @Forbes
The more #tech in your job, the more money you'll make https://t.co/qWivrvU4bO @Recode