Title: Non-Executive Director. Adam co-founded The CommsCo’s partner agency, CleverTouch.
Specialist subject: Marketing Automation and “big” marketing campaigns.
Passions: Adam is of the general belief that Marketing has for too long been obsessed by Art and Creative, and has largely ignored the process and predictability that surrounds Marketing as a Science. He sees the future of marketing as a marriage of creative and science that will deliver better long-term marketing outcomes.
Other: A frequent industry speaker, Adam sits on the IDM Executive Council and taught the MA component of the MSc in Digital Marketing at Manchester University. Outside of work, he lives in the Hampshire countryside, enjoys local ales and tells us he was once a quite high standard in rugby (these days he just watches).
Gin, an #OfficeDog and regular trips to the pub – oh and an experienced team of #PR Professionals to learn from – w… https://t.co/TLidUmaPU1
The Easter bunny 🐰 (@3GemResearch) has delivered some edible treats in the post! The team are inhaling them as we s… https://t.co/dY55VIUlGe
Five ways #AI is transforming the #CustomerExperience https://t.co/8UGle5DhhD #CX #Forbes
Mark Zuckerberg shared private user #data with #Facebook friends https://t.co/8Has8fYnZn @Independent
A new report explores #AI’s ‘#diversity crisis’ https://t.co/DBRJDy7Tko @verge