Title: Non-Executive Director. Adam co-founded The CommsCo’s partner agency, CleverTouch.
Specialist subject: Marketing Automation and ‘big’ marketing campaigns.
Passions: Adam is of the general belief that Marketing has for too long been obsessed by Art and Creative, and has largely ignored the process and predictability that surrounds Marketing as a Science. He sees the future of marketing as a marriage of creative and science that will deliver better long-term marketing outcomes.
Other: A frequent industry speaker, Adam sits on the IDM Executive Council and taught the MA component of the MSc in Digital Marketing at Manchester University. Outside of work, he lives in the Hampshire countryside, enjoys local ales and tells us he was once a quite high standard in rugby (these days he just watches).
How will #robots become good at what they do? Experts on #AI answer the question https://t.co/3RBvmiwIyo @futurism
The new #AI #tech released by #Microsoft is a ‘drawing bot’ and quite the skilled artist too https://t.co/39V6rZJNkl @TechCrunch
The #digital #tech sector in Scotland has seen strong growth over the past few years, but how will this affect the… https://t.co/jI8KcYYqTY
The CEO of #Google has said that in a rapidly evolving #tech world, employees will need to be continuously trained… https://t.co/x6p36u5J5i
159 African #tech #startups received funding in 2017, a rise from 146 in 2016 and reaching $195million in #funding… https://t.co/MGNcIcPTcq