Title: Non-Executive Director. Adam co-founded The CommsCo’s partner agency, CleverTouch.
Specialist subject: Marketing Automation and ‘big’ marketing campaigns.
Passions: Adam is of the general belief that Marketing has for too long been obsessed by Art and Creative, and has largely ignored the process and predictability that surrounds Marketing as a Science. He sees the future of marketing as a marriage of creative and science that will deliver better long-term marketing outcomes.
Other: A frequent industry speaker, Adam sits on the IDM Executive Council and taught the MA component of the MSc in Digital Marketing at Manchester University. Outside of work, he lives in the Hampshire countryside, enjoys local ales and tells us he was once a quite high standard in rugby (these days he just watches).
What does it take to build a successful #tech company? https://t.co/VDP2RQTB2F @Forbes
From grudge to nudge: #tech firms help #insurers shift gear https://t.co/JxL3BXv90a @ReutersTech
#Intel self-driving #tech will make Waymo #vehicles fully #autonomous https://t.co/EBRu3mCCg8 @engadget
#China is moving into more hardcore #tech #innovation with #A.I. https://t.co/Wtub5qTvtj @CNBC
Delighted to be shortlisted for the @PRCA_Awards 'Small Consultancy of the Year'! https://t.co/BXbC0dQJ1R #PR #Awards