Title: Non-Executive Director. Adam co-founded The CommsCo’s partner agency, CleverTouch.
Specialist subject: Marketing Automation and ‘big’ marketing campaigns.
Passions: Adam is of the general belief that Marketing has for too long been obsessed by Art and Creative, and has largely ignored the process and predictability that surrounds Marketing as a Science. He sees the future of marketing as a marriage of creative and science that will deliver better long-term marketing outcomes.
Other: A frequent industry speaker, Adam sits on the IDM Executive Council and taught the MA component of the MSc in Digital Marketing at Manchester University. Outside of work, he lives in the Hampshire countryside, enjoys local ales and tells us he was once a quite high standard in rugby (these days he just watches).
CommsCo at the #ExCel for #IFSEC2017! #security #cyber #tech https://t.co/6vxJnZcMxK
Another company building an AI platform to accelerate business transformation https://t.co/s8mD7g2ElU #AI #business #Marcel @TheDrum
Netflix to launch kids TV shows where the audience chooses what happens https://t.co/77Ha5TPiTA #netflix #interactive #tech @BBCTech
1 in 3 pre-schoolers now own a tablet or smartphone https://t.co/5XGxyDsdrr #smart #tech #tablet @guardiantech
Tesla hires deep learning expert to front Autopilot vision #Tesla #AI #autopilot https://t.co/t5LiLhcuwu @TechCrunch