Title: Non-Executive Director. Adam co-founded The CommsCo’s partner agency, CleverTouch.
Specialist subject: Marketing Automation and “big” marketing campaigns.
Passions: Adam is of the general belief that Marketing has for too long been obsessed by Art and Creative, and has largely ignored the process and predictability that surrounds Marketing as a Science. He sees the future of marketing as a marriage of creative and science that will deliver better long-term marketing outcomes.
Other: A frequent industry speaker, Adam sits on the IDM Executive Council and taught the MA component of the MSc in Digital Marketing at Manchester University. Outside of work, he lives in the Hampshire countryside, enjoys local ales and tells us he was once a quite high standard in rugby (these days he just watches).
How is #IKEA making its business more attractive through #DigitalTransformation https://t.co/KSOb4RQOky @ForbesTech #VR #AutonomousVehicles
#Apple confirms October event on 30th https://t.co/FyTE5LbTst @ForbesTech #AppleEvent
@micheletheil International gin day can be celebrated no matter where you are. Where there’s a will, there’s a way...
The CommsCo team split, so we're turning to the help of the nation... who is better: Frank Sinatra or Adele?
The new #iPhoneXR is available for pre-order today and forecasts suggest that it could be the most popular model of… https://t.co/Up796RKnG1