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The billion-dollar tech start-up was once the realm of fantasy. Today, they’re thriving, backed by a rising market and a new generation of disruptive technologies. So how do these billion-dollar ‘unicorns’ do it? Innovative technology and a crack team, sure, but there’s something else; great branding and solid copy....
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The days where a person would stay in one company and let that company manage and progress their career up the corporate ladder are numbered. People have more flexibility and choice than ever: They are more connected, and therefore visible. Arguably, it’s now up to you to manage your own career,...
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Is your website’s About Us page winning? We aren’t just asking if it’s well designed or topping your site for web traffic, we’re asking if your About Us page is helping you to win deals. It doesn’t matter if your sales cycle is a week or two years long –...
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