09May

Move over Mad Men – traditional advertising is being edged out by a younger, fresher, digital option: influencer marketing. Word-of-mouth is one of the most valuable forms of marketing – potential customers are much more likely to follow up on recommendations from a person that they know and trust...

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19Oct
By: Helen Frear On: October 19, 2016 In: BLog, Data Analysis, Social Media, Uncategorized, Webinar Comments: 0

According to a recent webinar by Brandwatch, marketers need to let go of their dogmatic approach to ‘social marketing’ in order to uncover the right data. Marketers need to think bigger: How can social help you to achieve you marketing strategy? How can social help you to achieve your...

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23Aug
By: Helen Frear On: August 23, 2016 In: BLog, Content, Content Marketing Comments: 0

For digital marketers, the ability to personalise content is essential to the success of their online strategy. But in a world where we’re constantly bombarded with messages from multiple different newsfeeds, how do you differentiate? How do you capture your audience’s attention? Our Account Executive, Helen Frear, shares five...

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31Mar
By: Leah Jones On: March 31, 2016 In: Social Media, Twitter Comments: 0

Ten years ago, earlier this month, the first-ever tweet was sent by Twitter co-founder Jack Dorsey. But a decade on, is Twitter declining or still one of the top social media networks? On the 21st March this year, Twitter had its tenth birthday. Twitter celebrated by blogging and tweeting a...

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08Feb
By: admin On: February 08, 2016 In: Social Media, Twitter Comments: 0

Headquartered in the UK, Genfour supplies fully managed, digital workforces to its blue-chip customers using best of breed robotic process automation software, cognitive technologies and desktop automation. At a time when robotics is at the forefront of the tech industry, Genfour is looking to drive its presence both in...

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06Jan
By: Jennifer Reid On: January 06, 2016 In: Twitter Comments: 0

More fuel to the firehose! In February Twitter announced that it will once again renew the agreement to give Google access to its full stream of tweets, so imagine the power of the Twitter “firehose” where users not contained to 140 characters. Yesterday, Twitter CEO Jack Dorsey published an...

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13Nov
By: admin On: November 13, 2015 In: Twitter Comments: 0

From mistaken identity to sexual scandal, it’s been a busy few weeks on social media. Here are some of the most toe-curling recent Twitter catastrophes, and how to avoid a hashtag horror story of your own. Merry Christmas @JohnLewis! The iconic John Lewis Christmas advert has become one of...

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16Sep
By: Niamh Cassidy On: September 16, 2015 In: Social Media, Twitter Comments: 0

Social media is a powerful phenomenon: harness its power and your story can become a whirlwind success in a matter of minutes, put a foot wrong and it can put you suddenly in the spotlight, and not for a good reason. It’s been an eventful couple of weeks for...

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27Aug
By: admin On: August 27, 2014 In: Social Media, Twitter Comments: 0

In its quest for profitability, Twitter announced yesterday that it had expanded its advertising system across Europe to effectively double the number of countries in which the paid services will be available. While I stopped short of breaking out the good champagne, I do think Twitter’s paid business services are not to be...

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