18Oct
By: admin On: October 18, 2017 In: New Client, PR, Press Release, Technology Comments: 0

New Zealand based Network History specialist, Endace, has selected CommsCo to support its PR and social presence and drive corporate cybersecurity awareness, starting this month. The agency aims to raise the company’s profile as an industry leader servicing some of the world’s largest organisations and running on some of...

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15Mar
By: Helen Frear On: March 15, 2017 In: BLog, Content, Content Marketing, Uncategorized Comments: 0

The billion-dollar tech start-up was once the realm of fantasy. Today, they’re thriving, backed by a rising market and a new generation of disruptive technologies. So how do these billion-dollar ‘unicorns’ do it? Innovative technology and a crack team, sure, but there’s something else; great branding and solid copy....

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16Feb
By: James McCann Ellerington On: February 16, 2017 In: BLog, PR Comments: 0

To coin a line from the famous Honda advert, ‘isn’t it nice when things just work’? That’s not always the case in an age where technology is dated the moment it becomes mainstream. So then, three cheers for yesterday’s news that the old Nokia 3310 is rumoured to be...

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05Jan
By: Kyra Folkes On: January 05, 2017 In: Technology Comments: 0

With technology at the heart of our work and even our personal lives, its presence is undoubted and increasingly commented upon. Out of this commentary emerges voices from the tech scare mongers amongst us, warning of the dangers of robots stealing our jobs and mobiles ruining our relationships. There’s...

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09Dec
By: Ilona Hitel On: December 09, 2016 In: New Client Comments: 0

And as we close 2016, a huge thanks to you for making our day jobs Recently I was given huge reason to be thankful for an in-house PR professional – soon to be client – whose reaction to a most unusual situation was pure fresh air and joy. Even...

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19Oct
By: Helen Frear On: October 19, 2016 In: BLog, Data Analysis, Social Media, Uncategorized, Webinar Comments: 0

According to a recent webinar by Brandwatch, marketers need to let go of their dogmatic approach to ‘social marketing’ in order to uncover the right data. Marketers need to think bigger: How can social help you to achieve you marketing strategy? How can social help you to achieve your...

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21Sep
By: Helen Frear On: September 21, 2016 In: BLog, Marketing Comments: 0

Marketing is a fast paced-industry which is constantly evolving to keep pace with the latest technologies and trends. As marketers, it’s in our best interests to prepare our strategies to accommodate those developments – and Artificial Intelligence (AI) is no exception.

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12Sep
By: Jennifer Reid On: September 12, 2016 In: Content, PR Comments: 0

Last week, we shared the first part in our 10 Steps to the Perfect B2B Tech Case Study series. A named customer use case, complete with statistics and quotes, is a glowing reference for a B2B technology company, and clients tell us time and again that the results they...

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06Sep
By: Jennifer Reid On: September 06, 2016 In: Comms, Content Marketing, PR Comments: 0

Time and time again clients tell us the same thing: the coverage they get from client case study success stories is the one of the most effective types of PR. It’s no surprise – as a B2B technology company, the best reference is a glowing named customer use case,...

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18May
By: Ilona Hitel On: May 18, 2016 In: Content Marketing, Marketing, PR, Social Media Comments: 0

You might notice that we’ve said farewell to our founding penguins for an appearance that better reflects our client portfolio and growing list of fantastic technology innovators and rapid scale ups. As can be expected of a small business founded just three years ago, we’d be the first to...

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