13Sep
By: Ilona Hitel On: September 13, 2018 In: Social Media Comments: 0

Some tips for driving results while keeping it simple Even in today’s environment, where all the industry stats back buyers being heavily influenced by social media, we still encounter many small businesses who are flummoxed by how to run successful channels without investing too much time. Companies or execs...

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22Aug
By: Michele Theil On: August 22, 2018 In: Social Media Comments: 0

Twitter chats are an increasingly useful tool when it comes to opening discussions with influencers and industry professionals. As well as achieving more social traction, they’re also a platform to show off your client as a trusted voice and an expert in their field. But don’t worry if you’re...

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20Jul
By: Ilona Hitel On: July 20, 2018 In: Social Media Comments: 0

You may not love it, with its clunky platform and wonky algorithms, but LinkedIn has steadily built its potential to be a key part of business sales strategy over the last few years. In today’s post-GDPR, pre-PECR (you might want to check that out) environment, LinkedIn is assuming more...

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05Jan
By: Alex Halpern On: January 05, 2018 In: Comms, Content, PR, Press Release, Social Media, Twitter Comments: 0

When assessing what makes effective PR, it’s important be self-critical where necessary, and address where there is need for improvement. In business, new year’s resolutions are a chance to improve ourselves, our teams, and the success of the company’s brand. But we all know that sticking to resolutions can...

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24Aug
By: Ryan Seller On: August 24, 2017 In: Comms, Content, PR, Twitter Comments: 0

“If Trump doesn’t destroy us in the next year, in the next 20 years social media will have destroyed us.” That is the opinion of Booker Prize winning author, Howard Jacobson, printed in The Times earlier this week. Howard believes that, since children are spending more time on Twitter...

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07Jul
By: Helen Frear On: July 07, 2017 In: BLog, Content, Content Marketing, PR, Social Media, Technology Comments: 0

Content marketing is now an integral part of B2B PR strategy. So it’s surprising to see companies creating content for content’s sake; going through the motions and failing to reap the potential benefits in terms of lead generation. The right content in the right place does wonders for an...

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30Jun
By: James McCann Ellerington On: June 30, 2017 In: BLog, Social Media, Technology, Twitter Comments: 0

Today is world Social Media Day. Originally set up in 2010 as a way to recognise and celebrate the best of user generated content on the web, today, social media is the heart of global communication. It makes us laugh, cry, scream, shout and cringe. But what is not...

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09May

Move over Mad Men – traditional advertising is being edged out by a younger, fresher, digital option: influencer marketing. Word-of-mouth is one of the most valuable forms of marketing – potential customers are much more likely to follow up on recommendations from a person that they know and trust...

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28Apr
By: Kyra Folkes On: April 28, 2017 In: BLog, Content, PR, Social Media Comments: 0

30th April is National Honesty Day in the US, but there are plenty of lessons we can learn from it here in the UK. With fake news increasingly rearing its ugly head, it can be difficult to decipher good-old-fashioned-honesty from utter nonsense in the media world. The explosion in...

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03Mar
By: Leah Jones On: March 03, 2017 In: Content, PR, Social Media, Twitter Comments: 0

In a recent Forbes article, Robert Wynne debated whether Public Relations would survive without Twitter. The article concluded that some PR professionals would struggle if Twitter were to disappear, whereas others would embrace the opportunity to go back to traditional forms of technology such as phones and email. However,...

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