16Sep
By: Jennifer Reid On: September 16, 2016 In: BLog, Marketing, Video Comments: 0

So you’ve compiled and collected several years’ worth of corporate footage, client testimonials, panelist exclusives, narrated demos, award dinner speeches, journalist/CEO interviews and finally, finally, you’ve created your YouTube channel.

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12Sep
By: Jennifer Reid On: September 12, 2016 In: Content, PR Comments: 0

Last week, we shared the first part in our 10 Steps to the Perfect B2B Tech Case Study series. A named customer use case, complete with statistics and quotes, is a glowing reference for a B2B technology company, and clients tell us time and again that the results they...

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28Jun
By: Helen Frear On: June 28, 2016 In: BLog, Content Marketing, Uncategorized Comments: 0

Effective SEO can mean the difference between appearing on page one of Google’s search results and fading into page four. Ultimately, SEO is about how easily Google can read your page. According to HubSpot, 75% of internet users don’t look beyond the first page of Google, and 60% of...

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17Dec
By: admin On: December 17, 2014 In: PR Comments: 0

Google released a Penguin 3.0 refresh a couple of months ago in order to improve the way it targets sites deemed to be spam, especially those found in violation of Google’s guidelines about linking. But what’s all this algorithm talk? Well, in short, the algorithms are applied to your...

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