02Aug
By: Ilona Hitel On: August 02, 2018 In: Content Marketing, Data Analysis, PR Comments: 0

If someone told you that one day marketers would be marketing to an algorithm, would you believe them? Would you be even more shocked if you were told it’s already happening? This, alongside an array of other interesting topics, was discussed at Oxford Saïd Business School and Teradata’s The...

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20Jul
By: Ilona Hitel On: July 20, 2018 In: Social Media Comments: 0

You may not love it, with its clunky platform and wonky algorithms, but LinkedIn has steadily built its potential to be a key part of business sales strategy over the last few years. In today’s post-GDPR, pre-PECR (you might want to check that out) environment, LinkedIn is assuming more...

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22Jun
By: admin On: June 22, 2018 In: PR Comments: 0

Earlier this month, we spoke to Andrew Ross, Reporter at Information Age, about his tech expectations and opinion on the state of PR and journalism in 2018. What is your biggest PR bugbear? Being bombarded with emails that have no relevance to me, and when PRs don’t research the...

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19Jun
By: Leah Jones On: June 19, 2018 In: Technology Comments: 0

From policing pollution to sending satellites to the stars—Poland is tech’s hottest hub When you think of technology hubs around the world, it’s probably Silicon Valley, Berlin, or London that come to mind. Poland might be a more left-field choice, but the country has come a long way in...

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25May
By: Ryan Seller On: May 25, 2018 In: Comms, PR Comments: 0

Gorkana’s State of the Media Report sheds some light on the all-important relationship between PRs and journalists today. The findings show that 75% of the media prioritise an accurate story over a breaking story, and only 3% say that they are willing to trust content from social media and...

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16May
By: Jennifer Reid On: May 16, 2018 In: BLog, Comms, Content, Data Analysis, PR, Press Release, Technology Comments: 0

In days past, companies were winning if they managed to sort out storage solutions that could stand up to big data and somehow manage to extract useful data for analysis. As time marched on, many of the large global big data firms were able to demonstrate the benefits of...

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03May
By: Jennifer Reid On: May 03, 2018 In: Technology, Uncategorized Comments: 0

In an era of ‘security tool fatigue’, it’s more important than ever for cyber security companies to stand out from the crowd. It’s not strange that as tech PR professionals, we find our practices constantly re-defined by the evolution of the technology industry and the trends dictated by regulation...

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16Apr
By: Ilona Hitel On: April 16, 2018 In: BLog, Comms, Content, Marketing, PR, Technology Comments: 0

In a piece that initially appeared in UKTN, CommsCo MD Ilona Hitel explains how tech founders can roll out a successful PR media strategy to help their businesses flourish. Amidst global uncertainty, the UK’s start-up economy is thriving. We’ve got the talent, infrastructure and mindset to create some of...

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12Apr
By: Ryan Seller On: April 12, 2018 In: Comms, PR, Technology Comments: 0

After three years of battling through your degree comes the time to join another fight, the fight for employment. That’s the great thing about graduating: you’ve spent three years, sitting through lectures and seminars wondering where it’s going to get you. Well, now it’s time to apply those skills....

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05Mar
By: Leah Jones On: March 05, 2018 In: Comms, PR, Technology Comments: 0

When the “London tech scene” is mentioned, what part of London do you think of? Shoreditch? Camden? East London? It’s likely that the Borough of Richmond does not spring to mind. Although leafy Richmond is not deemed a leading tech borough at first, it is actually home to over...

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