18Aug
By: Alex Halpern On: August 18, 2017 In: Comms, PR Comments: 0

The great Saturday Night Live punchline is: Beneath the gags, its absurd characters are very real people, with very real power. As such, it was no surprise that Melissa McCarthy’s brilliantly-executed Sean Spicer imitation led to the even more hotly anticipated satire of the White House’s most recent (but...

Read more
11Aug
By: Alex Halpern On: August 11, 2017 In: Content, PR Comments: 0

The First Breed of Positivity – The PR Pro In June, two seemingly contradictory statements came out of the small town of Pine Bluff, Arkansas – the second biggest crime hotspot in the USA after Detroit, with an average of 3,413 crimes per annum. Resident Marina Ross said: “Every...

Read more
08Aug
By: Ryan Seller On: August 08, 2017 In: Content Marketing, PR, Social Media Comments: 0

As well as gaining an education, your time at university is (amongst other things) about becoming more employable as you prepare to join the working world. There’s more to a CV than an impeccable university transcript and your presidency of the Real Ale society; it’s also important to have...

Read more
07Jul
By: Helen Frear On: July 07, 2017 In: BLog, Content, Content Marketing, PR, Social Media, Technology Comments: 0

Content marketing is now an integral part of B2B PR strategy. So it’s surprising to see companies creating content for content’s sake; going through the motions and failing to reap the potential benefits in terms of lead generation. The right content in the right place does wonders for an...

Read more
23Jun
By: Edward Clark On: June 23, 2017 In: BLog, Comms, Content, New Client, PR, Social Media, Technology Comments: 0

Summer’s here, in case you didn’t notice the hottest June day since 1976. It’s that time of year again where Facebook timelines fill up with pictures of friends in exotic destinations/Kavos. A time when trains finally stop running late due to cold temperatures, and start running late due to...

Read more
24May
By: admin On: May 24, 2017 In: PR, Survey Comments: 0

Many companies don’t know where to start when it comes to creating survey campaigns, and this uncertainty often leads to poor results. If done well, a survey can create compelling thought leadership for an organisation, targeting issues that affect both individual customers and the overall industry. A great survey...

Read more
28Apr
By: Kyra Folkes On: April 28, 2017 In: BLog, Content, PR, Social Media Comments: 0

30th April is National Honesty Day in the US, but there are plenty of lessons we can learn from it here in the UK. With fake news increasingly rearing its ugly head, it can be difficult to decipher good-old-fashioned-honesty from utter nonsense in the media world. The explosion in...

Read more
31Mar
By: Ilona Hitel On: March 31, 2017 In: Content, Marketing, PR Comments: 0

When used well, personality is one of the most powerful weapons in PR. This is particularly true of small and disruptive organisations, where personality is essential not just for traditional PR, but in lead generation too. A brilliant sales director once told me that when all things are equal,...

Read more
28Mar
By: Kyra Folkes On: March 28, 2017 In: BLog, Content, PR Comments: 0

AI has completely transformed the way we interact with the world and could soon begin to have an unavoidable effect on the PR industry. But how? And will it be a positive change, or a negative one? Let’s push aside the AI scare mongering for a minute and think...

Read more
10Mar
By: Edward Clark On: March 10, 2017 In: Content, PR, Press Release Comments: 0

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar” – David Ogilvy. Society values first impressions. The mantra that they only happen once is drilled into the heads...

Read more