Last week we looked at how Pokemon Go has changed the shape of augmented reality (AR) for marketers. Yet, for all the furore around the campaign and its undoubted success, AR has been around for some time. In fact, the older members in our office remember campaigns from as...

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By: Leah Jones On: July 19, 2016 In: Content Marketing, Marketing, Social Media Comments: 0

Pokémon Go, the immersive Augmented Reality app, is already the most used app in America. Marketers are starting to use Augmented Reality, like Pokémon Go, to target wider audiences and promote their products. In a recent Wall Street Journal article, Hilary Clinton has revealed plans to create Poké-Stops at...

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