19Dec
By: Ryan Seller On: December 19, 2017 In: PR Comments: 0

Pitching to journalists is a crucial part of daily life as a PR professional. But whether over the phone or via email, most journalists are inundated with content from PR pros throughout the day. So how can you make your content stand out in their overflowing inbox? To help...

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10Mar
By: Edward Clark On: March 10, 2017 In: Content, PR, Press Release Comments: 0

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar” – David Ogilvy. Society values first impressions. The mantra that they only happen once is drilled into the heads...

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