29Aug
By: Ryan Seller On: August 29, 2018 In: PR Comments: 0

Last week, amongst the disconcerting headlines about the uncertainty of the British high street, with retail giants such as House of Fraser struggling to stay afloat, emerged an encouraging story of a small fish making waves in a big pond. As well as being picked up in local waters...

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22Aug
By: Michele Theil On: August 22, 2018 In: Social Media Comments: 0

Twitter chats are an increasingly useful tool when it comes to opening discussions with influencers and industry professionals. As well as achieving more social traction, they’re also a platform to show off your client as a trusted voice and an expert in their field. But don’t worry if you’re...

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17Aug
By: Sally McDonald On: August 17, 2018 In: Marketing Comments: 0

By Ilona Hitel, Managing Director at CommsCo It’s been three months since GDPR came into effect, yet organisations are still sending out marketing emails to individuals who have not opted-in. ‘Legitimate interest’, the loophole that businesses everywhere are using to continue outbound marketing, has been a saviour for marketing...

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02Aug
By: Ilona Hitel On: August 02, 2018 In: Content Marketing, Data Analysis, PR Comments: 0

If someone told you that one day marketers would be marketing to an algorithm, would you believe them? Would you be even more shocked if you were told it’s already happening? This, alongside an array of other interesting topics, was discussed at Oxford Saïd Business School and Teradata’s The...

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19Jun
By: Leah Jones On: June 19, 2018 In: Technology Comments: 0

From policing pollution to sending satellites to the stars—Poland is tech’s hottest hub When you think of technology hubs around the world, it’s probably Silicon Valley, Berlin, or London that come to mind. Poland might be a more left-field choice, but the country has come a long way in...

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09May
By: Ilona Hitel On: May 09, 2018 In: BLog, Comms, Content, Marketing, PR, Technology Comments: 0

Hosted by John O’Connell, chairman of the UK’s ScaleUp Group, last week’s event provided valuable advice for technology entrepreneurs in the UK ScaleUp space. Hosted at techUK’s offices, the sessions included insights from Kimble’s CEO Sean Hoban, TechMarketView’s MD Tola Sargeant, and Silverpeak’s MD Paddy McGwire. John talked about...

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03May
By: Jennifer Reid On: May 03, 2018 In: Technology, Uncategorized Comments: 0

In an era of ‘security tool fatigue’, it’s more important than ever for cyber security companies to stand out from the crowd. It’s not strange that as tech PR professionals, we find our practices constantly re-defined by the evolution of the technology industry and the trends dictated by regulation...

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16Apr
By: Ilona Hitel On: April 16, 2018 In: BLog, Comms, Content, Marketing, PR, Technology Comments: 0

In a piece that initially appeared in UKTN, CommsCo MD Ilona Hitel explains how tech founders can roll out a successful PR media strategy to help their businesses flourish. Amidst global uncertainty, the UK’s start-up economy is thriving. We’ve got the talent, infrastructure and mindset to create some of...

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04Apr
By: Edward Clark On: April 04, 2018 In: Marketing, PR, Technology Comments: 0

GDPR. We know you’d rather not dwell on it, but the 25th May deadline isn’t something that small businesses can ignore. With strict new laws around data protection, you might be in the dark about what PR and marketing “post GDPR” is going to look like. Well, we’re here...

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05Jan
By: Alex Halpern On: January 05, 2018 In: Comms, Content, PR, Press Release, Social Media, Twitter Comments: 0

When assessing what makes effective PR, it’s important be self-critical where necessary, and address where there is need for improvement. In business, new year’s resolutions are a chance to improve ourselves, our teams, and the success of the company’s brand. But we all know that sticking to resolutions can...

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