01Nov
By: Alex Halpern On: November 01, 2017 In: Content, Content Marketing, PR Comments: 0

On November 1 (today) we celebrate National Author’s Day. This might seem a far cry from those of us working in the world of technology. But when Microsoft CEO Satya Nadella’s book ‘Hit Refresh’ was launched last September, it shipped out to bookstores across the world. And he’s far...

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27Oct
By: Leah Jones On: October 27, 2017 In: Content Marketing, Marketing, PR Comments: 0

Last week, CommsCo attended Marketo’s ‘Marketing Nation London’ at the QE11 in Westminster. An international roadshow that takes in Boston, Chicago and London, the event’s next stop is sunny San Francisco. The day held an array of amazing speakers, from Marketo’s Chief Operating Officer, Greg Wolfe, to the Head...

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18Oct
By: admin On: October 18, 2017 In: New Client, PR, Press Release, Technology Comments: 0

New Zealand based Network History specialist, Endace, has selected CommsCo to support its PR and social presence and drive corporate cybersecurity awareness, starting this month. The agency aims to raise the company’s profile as an industry leader servicing some of the world’s largest organisations and running on some of...

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18Aug
By: Alex Halpern On: August 18, 2017 In: Comms, PR Comments: 0

The great Saturday Night Live punchline is: Beneath the gags, its absurd characters are very real people, with very real power. As such, it was no surprise that Melissa McCarthy’s brilliantly-executed Sean Spicer imitation led to the even more hotly anticipated satire of the White House’s most recent (but...

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11Aug
By: Alex Halpern On: August 11, 2017 In: Content, PR Comments: 0

The First Breed of Positivity – The PR Pro In June, two seemingly contradictory statements came out of the small town of Pine Bluff, Arkansas – the second biggest crime hotspot in the USA after Detroit, with an average of 3,413 crimes per annum. Resident Marina Ross said: “Every...

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08Aug
By: Ryan Seller On: August 08, 2017 In: Content Marketing, PR, Social Media Comments: 0

As well as gaining an education, your time at university is (amongst other things) about becoming more employable as you prepare to join the working world. There’s more to a CV than an impeccable university transcript and your presidency of the Real Ale society; it’s also important to have...

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07Jul
By: Helen Frear On: July 07, 2017 In: BLog, Content, Content Marketing, PR, Social Media, Technology Comments: 0

Content marketing is now an integral part of B2B PR strategy. So it’s surprising to see companies creating content for content’s sake; going through the motions and failing to reap the potential benefits in terms of lead generation. The right content in the right place does wonders for an...

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09May

Move over Mad Men – traditional advertising is being edged out by a younger, fresher, digital option: influencer marketing. Word-of-mouth is one of the most valuable forms of marketing – potential customers are much more likely to follow up on recommendations from a person that they know and trust...

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31Mar
By: Ilona Hitel On: March 31, 2017 In: Content, Marketing, PR Comments: 0

When used well, personality is one of the most powerful weapons in PR. This is particularly true of small and disruptive organisations, where personality is essential not just for traditional PR, but in lead generation too. A brilliant sales director once told me that when all things are equal,...

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17Jan
By: Helen Frear On: January 17, 2017 In: BLog, Marketing, PR Comments: 0

We’re delighted to be listed among the Top 20 B2B PR Agencies in B2B Marketing’s 2016-17 Benchmarking Report! In the B2B Agencies Benchmarking Report, B2B Marketing take a close look at the B2B marketing sector, with the aim of providing both client-side marketers and agencies detailed insight into the...

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