09May

Move over Mad Men – traditional advertising is being edged out by a younger, fresher, digital option: influencer marketing. Word-of-mouth is one of the most valuable forms of marketing – potential customers are much more likely to follow up on recommendations from a person that they know and trust...

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31Mar
By: Ilona Hitel On: March 31, 2017 In: Content, Marketing, PR Comments: 0

When used well, personality is one of the most powerful weapons in PR. This is particularly true of small and disruptive organisations, where personality is essential not just for traditional PR, but in lead generation too. A brilliant sales director once told me that when all things are equal,...

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17Jan
By: Helen Frear On: January 17, 2017 In: BLog, Marketing, PR Comments: 0

We’re delighted to be listed among the Top 20 B2B PR Agencies in B2B Marketing’s 2016-17 Benchmarking Report! In the B2B Agencies Benchmarking Report, B2B Marketing take a close look at the B2B marketing sector, with the aim of providing both client-side marketers and agencies detailed insight into the...

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13Jan
By: Helen Frear On: January 13, 2017 In: BLog, Comms, Marketing, PR, Social Media Comments: 0

January 16th is Martin Luther King Jr. Day – a day to celebrate the victories of nonviolent activism, protest racial discrimination and advocate freedom of speech. Not only was King Jr. a devoted civil rights activist and an eloquent speaker, he could also have taught a thing or two...

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16Dec
By: Helen Frear On: December 16, 2016 In: BLog, Content, Content Marketing, Social Media, Video Comments: 0

It’s that time of year again when, as the year comes to a close, we start to look ahead to 2017. Content marketing has become an integral part of B2B marketing strategy, and as its popularity increases, companies are keen to harness its full potential. So what does content...

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19Oct
By: Helen Frear On: October 19, 2016 In: BLog, Data Analysis, Social Media, Uncategorized, Webinar Comments: 0

According to a recent webinar by Brandwatch, marketers need to let go of their dogmatic approach to ‘social marketing’ in order to uncover the right data. Marketers need to think bigger: How can social help you to achieve you marketing strategy? How can social help you to achieve your...

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21Sep
By: Helen Frear On: September 21, 2016 In: BLog, Marketing Comments: 0

Marketing is a fast paced-industry which is constantly evolving to keep pace with the latest technologies and trends. As marketers, it’s in our best interests to prepare our strategies to accommodate those developments – and Artificial Intelligence (AI) is no exception.

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16Sep
By: Jennifer Reid On: September 16, 2016 In: BLog, Marketing, Video Comments: 0

So you’ve compiled and collected several years’ worth of corporate footage, client testimonials, panelist exclusives, narrated demos, award dinner speeches, journalist/CEO interviews and finally, finally, you’ve created your YouTube channel.

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23Aug
By: Helen Frear On: August 23, 2016 In: BLog, Content, Content Marketing Comments: 0

For digital marketers, the ability to personalise content is essential to the success of their online strategy. But in a world where we’re constantly bombarded with messages from multiple different newsfeeds, how do you differentiate? How do you capture your audience’s attention? Our Account Executive, Helen Frear, shares five...

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28Jul

Last week we looked at how Pokemon Go has changed the shape of augmented reality (AR) for marketers. Yet, for all the furore around the campaign and its undoubted success, AR has been around for some time. In fact, the older members in our office remember campaigns from as...

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