24Oct
By: Alex Halpern On: October 24, 2017 In: Comms, Content, PR, Social Media, Technology Comments: 0

It’s no secret that the tweet, the Facebook status and the Instagram pic have transformed journalism. And yet despite the diversity of reasons why journalists use social media today, their communication with PR pros remains universally consistent. Cision and Canterbury Christ Church University’s Social Journalism 2017 Study reported that...

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24May
By: admin On: May 24, 2017 In: PR, Survey Comments: 0

Many companies don’t know where to start when it comes to creating survey campaigns, and this uncertainty often leads to poor results. If done well, a survey can create compelling thought leadership for an organisation, targeting issues that affect both individual customers and the overall industry. A great survey...

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10Mar
By: Edward Clark On: March 10, 2017 In: Content, PR, Press Release Comments: 0

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar” – David Ogilvy. Society values first impressions. The mantra that they only happen once is drilled into the heads...

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