24May
By: admin On: May 24, 2017 In: PR, Survey Comments: 0

Many companies don’t know where to start when it comes to creating survey campaigns, and this uncertainty often leads to poor results. If done well, a survey can create compelling thought leadership for an organisation, targeting issues that affect both individual customers and the overall industry. A great survey...

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10Mar
By: Edward Clark On: March 10, 2017 In: Content, PR, Press Release Comments: 0

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar” – David Ogilvy. Society values first impressions. The mantra that they only happen once is drilled into the heads...

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