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Move over Mad Men – traditional advertising is being edged out by a younger, fresher, digital option: influencer marketing. Word-of-mouth is one of the most valuable forms of marketing – potential customers are much more likely to follow up on recommendations from a person that they know and trust...
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Fake news has been filtering its way into our newsfeeds for some time, but in 2016, the floodgates really opened. So what is fake news, and what can PRs do to manage it? What is fake news, and where did it come from? 2016 was a turbulent year for...
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It’s that time of year again when, as the year comes to a close, we start to look ahead to 2017. Content marketing has become an integral part of B2B marketing strategy, and as its popularity increases, companies are keen to harness its full potential. So what does content...
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It’s been a busy few months for Facebook, and you need to look no further than VentureBeat’s key takeaways write up of the Facebook developer conference to see why: Facebook is on fire, and seems poised to take over the world. Don’t get me wrong. I’m a big fan and long time user...
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