15Mar
By: Helen Frear On: March 15, 2017 In: BLog, Content, Content Marketing, Uncategorized Comments: 0

The billion-dollar tech start-up was once the realm of fantasy. Today, they’re thriving, backed by a rising market and a new generation of disruptive technologies. So how do these billion-dollar ‘unicorns’ do it? Innovative technology and a crack team, sure, but there’s something else; great branding and solid copy....

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12Aug
By: admin On: August 12, 2015 In: Email Marketing Comments: 0

In the last of our blogs on creating ‘Content that Counts’, we’re looking at a long-standing outbound marketing approach that aims to generate inbound leads by nurturing prospective customers along the path to purchase: Email marketing. Email marketing has stood the test of time because it can work really...

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