02Aug
By: Ilona Hitel On: August 02, 2018 In: Content Marketing, Data Analysis, PR Comments: 0

If someone told you that one day marketers would be marketing to an algorithm, would you believe them? Would you be even more shocked if you were told it’s already happening? This, alongside an array of other interesting topics, was discussed at Oxford Saïd Business School and Teradata’s The...

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16May
By: Jennifer Reid On: May 16, 2018 In: BLog, Comms, Content, Data Analysis, PR, Press Release, Technology Comments: 0

In days past, companies were winning if they managed to sort out storage solutions that could stand up to big data and somehow manage to extract useful data for analysis. As time marched on, many of the large global big data firms were able to demonstrate the benefits of...

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04Apr
By: Edward Clark On: April 04, 2018 In: Marketing, PR, Technology Comments: 0

GDPR. We know you’d rather not dwell on it, but the 25th May deadline isn’t something that small businesses can ignore. With strict new laws around data protection, you might be in the dark about what PR and marketing “post GDPR” is going to look like. Well, we’re here...

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21Feb
By: Ilona Hitel On: February 21, 2018 In: Comms, PR Comments: 0

(Or, oh no, not another article about GDPR!) It’s May 25th 2018 and you want to send an email inviting your database of contacts to a great event you’re hosting. But wait, do you have their consent to email them, or to even hold their data? The General Data Protection...

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