07Jul
By: Helen Frear On: July 07, 2017 In: BLog, Content, Content Marketing, PR, Social Media, Technology Comments: 0

Content marketing is now an integral part of B2B PR strategy. So it’s surprising to see companies creating content for content’s sake; going through the motions and failing to reap the potential benefits in terms of lead generation. The right content in the right place does wonders for an...

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15Mar
By: Helen Frear On: March 15, 2017 In: BLog, Content, Content Marketing, Uncategorized Comments: 0

The billion-dollar tech start-up was once the realm of fantasy. Today, they’re thriving, backed by a rising market and a new generation of disruptive technologies. So how do these billion-dollar ‘unicorns’ do it? Innovative technology and a crack team, sure, but there’s something else; great branding and solid copy....

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16Dec
By: Helen Frear On: December 16, 2016 In: BLog, Content, Content Marketing, Social Media, Video Comments: 0

It’s that time of year again when, as the year comes to a close, we start to look ahead to 2017. Content marketing has become an integral part of B2B marketing strategy, and as its popularity increases, companies are keen to harness its full potential. So what does content...

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12Sep
By: Jennifer Reid On: September 12, 2016 In: Content, PR Comments: 0

Last week, we shared the first part in our 10 Steps to the Perfect B2B Tech Case Study series. A named customer use case, complete with statistics and quotes, is a glowing reference for a B2B technology company, and clients tell us time and again that the results they...

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23Aug
By: Helen Frear On: August 23, 2016 In: BLog, Content, Content Marketing Comments: 0

For digital marketers, the ability to personalise content is essential to the success of their online strategy. But in a world where we’re constantly bombarded with messages from multiple different newsfeeds, how do you differentiate? How do you capture your audience’s attention? Our Account Executive, Helen Frear, shares five...

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28Jul

Last week we looked at how Pokemon Go has changed the shape of augmented reality (AR) for marketers. Yet, for all the furore around the campaign and its undoubted success, AR has been around for some time. In fact, the older members in our office remember campaigns from as...

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28Jun
By: Helen Frear On: June 28, 2016 In: BLog, Content Marketing, Uncategorized Comments: 0

Effective SEO can mean the difference between appearing on page one of Google’s search results and fading into page four. Ultimately, SEO is about how easily Google can read your page. According to HubSpot, 75% of internet users don’t look beyond the first page of Google, and 60% of...

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18May
By: Ilona Hitel On: May 18, 2016 In: Content Marketing, Marketing, PR, Social Media Comments: 0

You might notice that we’ve said farewell to our founding penguins for an appearance that better reflects our client portfolio and growing list of fantastic technology innovators and rapid scale ups. As can be expected of a small business founded just three years ago, we’d be the first to...

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31Mar
By: admin On: March 31, 2015 In: Content Comments: 0

Find out with these five quick fire questions & a detailed guide to help you implement! It seems every (marketing) man and his dog is writing about taking their content marketing to the next level. So, amidst the mass of content marketing advice, what is the real formula for...

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12Mar
By: admin On: March 12, 2015 In: Content Comments: 0

Is your website’s About Us page winning? We aren’t just asking if it’s well designed or topping your site for web traffic, we’re asking if your About Us page is helping you to win deals. It doesn’t matter if your sales cycle is a week or two years long –...

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