04Dec
By: Edward Clark On: December 04, 2018 In: Comms, PR Comments: 0

It seems almost everything, from politics to football, has been compared to a ‘finely poised game of chess’ at some point, often with varying degrees of accuracy. But what about PR? For those of us who don’t know our poisoned pawns from our Nimzo-Indians, what can Magnus Carlsen and...

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08Oct
By: Sally McDonald On: October 08, 2018 In: New Client, PR, Press Release Comments: 0

5 October 2018, London: Unbabel– the enterprise software company that combines Artificial Intelligence (AI) with a global crowd to break down business communication barriers has chosen CommsCo as its retained PR agency for the UK, EMEA and North American regions. Headquartered in Lisbon, Portugal, with offices in San Francisco, New York...

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22Jun
By: admin On: June 22, 2018 In: PR Comments: 0

Earlier this month, we spoke to Andrew Ross, Reporter at Information Age, about his tech expectations and opinion on the state of PR and journalism in 2018. What is your biggest PR bugbear? Being bombarded with emails that have no relevance to me, and when PRs don’t research the...

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14Feb
By: admin On: February 14, 2018 In: Comms, PR, Technology Comments: 0

Wondering what 2018 could mean for PR/journalist relationships? We caught up with Adrian Bridgwater, journalist for Computer Weekly, TechTarget, Forbes and The Register to find out his tech predictions, surprises, and how he sees the state of the media in the year ahead. What is your biggest PR bug...

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31Jan
By: Jennifer Reid On: January 31, 2018 In: Comms, Content, PR, Press Release, Technology Comments: 0

There are some B2B tech topics and themes that stand the test of time. After many years of industry discussion, they’re still relevant in today’s technology landscape. Then there are the others. A tired collection of buzzwords that have been done to death, and will not under any circumstances...

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08Nov
By: admin On: November 08, 2017 In: BLog, Comms, PR, Technology Comments: 0

In this series, we talk to a member of the CommsCo team, to glean their thoughts on PR, agency life, and everything else that matters. Next up is Ed Clark, our 24-going-on-54 year old Senior Account Executive. What is your favourite thing about working at CommsCo? Definitely the team....

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07Jul
By: Helen Frear On: July 07, 2017 In: BLog, Content, Content Marketing, PR, Social Media, Technology Comments: 0

Content marketing is now an integral part of B2B PR strategy. So it’s surprising to see companies creating content for content’s sake; going through the motions and failing to reap the potential benefits in terms of lead generation. The right content in the right place does wonders for an...

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03Feb
By: Helen Frear On: February 03, 2017 In: BLog, PR, Social Media Comments: 0

Fake news has been filtering its way into our newsfeeds for some time, but in 2016, the floodgates really opened. So what is fake news, and what can PRs do to manage it? What is fake news, and where did it come from? 2016 was a turbulent year for...

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13Jan
By: Helen Frear On: January 13, 2017 In: BLog, Comms, Marketing, PR, Social Media Comments: 0

January 16th is Martin Luther King Jr. Day – a day to celebrate the victories of nonviolent activism, protest racial discrimination and advocate freedom of speech. Not only was King Jr. a devoted civil rights activist and an eloquent speaker, he could also have taught a thing or two...

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06Sep
By: Jennifer Reid On: September 06, 2016 In: Comms, Content Marketing, PR Comments: 0

Time and time again clients tell us the same thing: the coverage they get from client case study success stories is the one of the most effective types of PR. It’s no surprise – as a B2B technology company, the best reference is a glowing named customer use case,...

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