08Nov
By: admin On: November 08, 2017 In: BLog, Comms, PR, Technology Comments: 0

In this series, we talk to a member of the CommsCo team, to glean their thoughts on PR, agency life, and everything else that matters. Next up is Ed Clark, our 24-going-on-54 year old Senior Account Executive. What is your favourite thing about working at CommsCo? Definitely the team....

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07Jul
By: Helen Frear On: July 07, 2017 In: BLog, Content, Content Marketing, PR, Social Media, Technology Comments: 0

Content marketing is now an integral part of B2B PR strategy. So it’s surprising to see companies creating content for content’s sake; going through the motions and failing to reap the potential benefits in terms of lead generation. The right content in the right place does wonders for an...

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03Feb
By: Helen Frear On: February 03, 2017 In: BLog, PR, Social Media Comments: 0

Fake news has been filtering its way into our newsfeeds for some time, but in 2016, the floodgates really opened. So what is fake news, and what can PRs do to manage it? What is fake news, and where did it come from? 2016 was a turbulent year for...

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13Jan
By: Helen Frear On: January 13, 2017 In: BLog, Comms, Marketing, PR, Social Media Comments: 0

January 16th is Martin Luther King Jr. Day – a day to celebrate the victories of nonviolent activism, protest racial discrimination and advocate freedom of speech. Not only was King Jr. a devoted civil rights activist and an eloquent speaker, he could also have taught a thing or two...

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06Sep
By: Jennifer Reid On: September 06, 2016 In: Comms, Content Marketing, PR Comments: 0

Time and time again clients tell us the same thing: the coverage they get from client case study success stories is the one of the most effective types of PR. It’s no surprise – as a B2B technology company, the best reference is a glowing named customer use case,...

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