03May
By: Jennifer Reid On: May 03, 2018 In: Technology, Uncategorized Comments: 0

In an era of ‘security tool fatigue’, it’s more important than ever for cyber security companies to stand out from the crowd. It’s not strange that as tech PR professionals, we find our practices constantly re-defined by the evolution of the technology industry and the trends dictated by regulation...

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12Apr
By: Ryan Seller On: April 12, 2018 In: Comms, PR, Technology Comments: 0

After three years of battling through your degree comes the time to join another fight, the fight for employment. That’s the great thing about graduating: you’ve spent three years, sitting through lectures and seminars wondering where it’s going to get you. Well, now it’s time to apply those skills....

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27Oct
By: Leah Jones On: October 27, 2017 In: Content Marketing, Marketing, PR Comments: 0

Last week, CommsCo attended Marketo’s ‘Marketing Nation London’ at the QE11 in Westminster. An international roadshow that takes in Boston, Chicago and London, the event’s next stop is sunny San Francisco. The day held an array of amazing speakers, from Marketo’s Chief Operating Officer, Greg Wolfe, to the Head...

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31Mar
By: Ilona Hitel On: March 31, 2017 In: Content, Marketing, PR Comments: 0

When used well, personality is one of the most powerful weapons in PR. This is particularly true of small and disruptive organisations, where personality is essential not just for traditional PR, but in lead generation too. A brilliant sales director once told me that when all things are equal,...

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03Mar
By: Leah Jones On: March 03, 2017 In: Content, PR, Social Media, Twitter Comments: 0

In a recent Forbes article, Robert Wynne debated whether Public Relations would survive without Twitter. The article concluded that some PR professionals would struggle if Twitter were to disappear, whereas others would embrace the opportunity to go back to traditional forms of technology such as phones and email. However,...

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