31Mar
By: Ilona Hitel On: March 31, 2017 In: Content, Marketing, PR Comments: 0

When used well, personality is one of the most powerful weapons in PR. This is particularly true of small and disruptive organisations, where personality is essential not just for traditional PR, but in lead generation too. A brilliant sales director once told me that when all things are equal,...

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03Mar
By: Leah Jones On: March 03, 2017 In: Content, PR, Social Media, Twitter Comments: 0

In a recent Forbes article, Robert Wynne debated whether Public Relations would survive without Twitter. The article concluded that some PR professionals would struggle if Twitter were to disappear, whereas others would embrace the opportunity to go back to traditional forms of technology such as phones and email. However,...

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