Archives
In a piece that initially appeared in UKTN, CommsCo MD Ilona Hitel explains how tech founders can roll out a successful PR media strategy to help their businesses flourish. Amidst global uncertainty, the UK’s start-up economy is thriving. We’ve got the talent, infrastructure and mindset to create some of the...
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When the “London tech scene” is mentioned, what part of London do you think of? Shoreditch? Camden? East London? It’s likely that the Borough of Richmond does not spring to mind. Although leafy Richmond is not deemed a leading tech borough at first, it is actually home to over...
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There are some B2B tech topics and themes that stand the test of time. After many years of industry discussion, they’re still relevant in today’s technology landscape. Then there are the others. A tired collection of buzzwords that have been done to death, and will not under any circumstances...
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In this series, we talk to a member of the CommsCo team, to glean their thoughts on PR, agency life, and everything else that matters. Next up is Ed Clark, our 24-going-on-54 year old Senior Account Executive. What is your favourite thing about working at CommsCo? Definitely the team....
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Content marketing is now an integral part of B2B PR strategy. So it’s surprising to see companies creating content for content’s sake; going through the motions and failing to reap the potential benefits in terms of lead generation. The right content in the right place does wonders for an...
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The billion-dollar tech start-up was once the realm of fantasy. Today, they’re thriving, backed by a rising market and a new generation of disruptive technologies. So how do these billion-dollar ‘unicorns’ do it? Innovative technology and a crack team, sure, but there’s something else; great branding and solid copy....
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We’re delighted to be listed among the Top 20 B2B PR Agencies in B2B Marketing’s 2016-17 Benchmarking Report! In the B2B Agencies Benchmarking Report, B2B Marketing take a close look at the B2B marketing sector, with the aim of providing both client-side marketers and agencies detailed insight into the...
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And as we close 2016, a huge thanks to you for making our day jobs Recently I was given huge reason to be thankful for an in-house PR professional – soon to be client – whose reaction to a most unusual situation was pure fresh air and joy. Even...
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Last week, we shared the first part in our 10 Steps to the Perfect B2B Tech Case Study series. A named customer use case, complete with statistics and quotes, is a glowing reference for a B2B technology company, and clients tell us time and again that the results they...
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Time and time again clients tell us the same thing: the coverage they get from client case study success stories is the one of the most effective types of PR. It’s no surprise – as a B2B technology company, the best reference is a glowing named customer use case,...
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