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Content marketing is now an integral part of B2B PR strategy. So it’s surprising to see companies creating content for content’s sake; going through the motions and failing to reap the potential benefits in terms of lead generation. The right content in the right place does wonders for an...
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The billion-dollar tech start-up was once the realm of fantasy. Today, they’re thriving, backed by a rising market and a new generation of disruptive technologies. So how do these billion-dollar ‘unicorns’ do it? Innovative technology and a crack team, sure, but there’s something else; great branding and solid copy....
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We’re delighted to be listed among the Top 20 B2B PR Agencies in B2B Marketing’s 2016-17 Benchmarking Report! In the B2B Agencies Benchmarking Report, B2B Marketing take a close look at the B2B marketing sector, with the aim of providing both client-side marketers and agencies detailed insight into the...
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And as we close 2016, a huge thanks to you for making our day jobs Recently I was given huge reason to be thankful for an in-house PR professional – soon to be client – whose reaction to a most unusual situation was pure fresh air and joy. Even...
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Last week, we shared the first part in our 10 Steps to the Perfect B2B Tech Case Study series. A named customer use case, complete with statistics and quotes, is a glowing reference for a B2B technology company, and clients tell us time and again that the results they...
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Time and time again clients tell us the same thing: the coverage they get from client case study success stories is the one of the most effective types of PR. It’s no surprise – as a B2B technology company, the best reference is a glowing named customer use case,...
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For digital marketers, the ability to personalise content is essential to the success of their online strategy. But in a world where we’re constantly bombarded with messages from multiple different newsfeeds, how do you differentiate? How do you capture your audience’s attention? Our Account Executive, Helen Frear, shares five...
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Effective SEO can mean the difference between appearing on page one of Google’s search results and fading into page four. Ultimately, SEO is about how easily Google can read your page. According to HubSpot, 75% of internet users don’t look beyond the first page of Google, and 60% of...
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You might notice that we’ve said farewell to our founding penguins for an appearance that better reflects our client portfolio and growing list of fantastic technology innovators and rapid scale ups. As can be expected of a small business founded just three years ago, we’d be the first to...
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Marketers are continuing to move away from traditional print media and increasing their investment in digital channels, and by 2016, digital media spend is expected to account for almost a quarter (24%) of worldwide advertising. According to recent figures released by Econsultancy’s Cross-Channel Marketing Report 2015, more than half (57%)...
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