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AI has completely transformed the way we interact with the world and could soon begin to have an unavoidable effect on the PR industry. But how? And will it be a positive change, or a negative one? Let’s push aside the AI scare mongering for a minute and think...
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It’s that time of year again when, as the year comes to a close, we start to look ahead to 2017. Content marketing has become an integral part of B2B marketing strategy, and as its popularity increases, companies are keen to harness its full potential. So what does content...
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Marketing is a fast paced-industry which is constantly evolving to keep pace with the latest technologies and trends. As marketers, it’s in our best interests to prepare our strategies to accommodate those developments – and Artificial Intelligence (AI) is no exception.
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