24May
By: admin On: May 24, 2017 In: PR, Survey Comments: 0

Many companies don’t know where to start when it comes to creating survey campaigns, and this uncertainty often leads to poor results. If done well, a survey can create compelling thought leadership for an organisation, targeting issues that affect both individual customers and the overall industry. A great survey...

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31Mar
By: Ilona Hitel On: March 31, 2017 In: Content, Marketing, PR Comments: 0

When used well, personality is one of the most powerful weapons in PR. This is particularly true of small and disruptive organisations, where personality is essential not just for traditional PR, but in lead generation too. A brilliant sales director once told me that when all things are equal,...

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