16Dec
By: Helen Frear On: December 16, 2016 In: BLog, Content, Content Marketing, Social Media, Video Comments: 0

It’s that time of year again when, as the year comes to a close, we start to look ahead to 2017. Content marketing has become an integral part of B2B marketing strategy, and as its popularity increases, companies are keen to harness its full potential. So what does content...

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16Sep
By: Jennifer Reid On: September 16, 2016 In: BLog, Marketing, Video Comments: 0

So you’ve compiled and collected several years’ worth of corporate footage, client testimonials, panelist exclusives, narrated demos, award dinner speeches, journalist/CEO interviews and finally, finally, you’ve created your YouTube channel.

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08May
By: admin On: May 08, 2015 In: Video Comments: 0

As a marketing tool, video content is huge and its effectiveness in the B2B space should never be underestimated. Video not only allows you to tell a story, it enables you to dictate the images, sounds, and narrative that your audience consumes, and is a great way to drive...

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