30Jan
By: James McCann Ellerington On: January 30, 2019 In: Comms, PR, Uncategorized Comments: 0

We continue our Media Insights blog series as we catch up with Lisa Baker, editor of UK Tech News. What is your biggest PR bug bear?  Overly chasing, mainly as I work on my own and it doubles my workload! What do you want to see a) more of and...

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18Jan
By: Jennifer Reid On: January 18, 2019 In: Uncategorized Comments: 0

In the first in our 2019 series of ‘Media Insights’ blogs, we caught up with Abby Sorensen, Chief Editor of Software Executive Magazine, SoftwareBusinessGrowth.com and Executive Editor of Channel Executive Magazine. What is your biggest PR bug bear?  I delete 9 out of 10 pitches that find their way to...

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20Dec
By: Jennifer Reid On: December 20, 2018 In: Uncategorized Comments: 0

It goes without saying that regardless of your business focus, innovation isn’t just for January. But when it comes to PR programmes, a lot of companies seem to run out of steam as Q1 creeps to an end. Those multi-tabbed comms plans so painstakingly constructed in the dark days...

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03May
By: Jennifer Reid On: May 03, 2018 In: Technology, Uncategorized Comments: 0

In an era of ‘security tool fatigue’, it’s more important than ever for cyber security companies to stand out from the crowd. It’s not strange that as tech PR professionals, we find our practices constantly re-defined by the evolution of the technology industry and the trends dictated by regulation...

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04Dec
By: admin On: December 04, 2017 In: Uncategorized Comments: 0

Recently, we caught up with Tom Allen, Special Projects Editor for Computing, V3 and The Inquirer to find out about his tech and media predictions for 2018 – and what he wants to see from PRs. 1. What is your biggest PR bug bear? Without a doubt, it’s when...

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15Aug
By: Kyra Folkes On: August 15, 2017 In: BLog, Comms, PR, Uncategorized Comments: 0

Being a great PR professional means more than being ‘a good writer’ or ‘good with people’. It’s all about the ability to transfer these skills under pressure, and read a situation in terms of both managing clients and spotting PR opportunities. Whether you are thinking about a career in...

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07Jun
By: admin On: June 07, 2017 In: Uncategorized Comments: 0

Cod it be you? Any fin is possible! Take a look at our short video to learn more about the CommsCo:

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09May

Move over Mad Men – traditional advertising is being edged out by a younger, fresher, digital option: influencer marketing. Word-of-mouth is one of the most valuable forms of marketing – potential customers are much more likely to follow up on recommendations from a person that they know and trust...

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15Mar
By: Helen Frear On: March 15, 2017 In: BLog, Content, Content Marketing, Uncategorized Comments: 0

The billion-dollar tech start-up was once the realm of fantasy. Today, they’re thriving, backed by a rising market and a new generation of disruptive technologies. So how do these billion-dollar ‘unicorns’ do it? Innovative technology and a crack team, sure, but there’s something else; great branding and solid copy....

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