By: Alex Halpern On: January 05, 2018 In: Comms, Content, PR, Press Release, Social Media, Twitter Comments: 0

When assessing what makes effective PR, it’s important be self-critical where necessary, and address where there is need for improvement. In business, new year’s resolutions are a chance to improve ourselves, our teams, and the success of the company’s brand. But we all know that sticking to resolutions can...

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By: Ryan Seller On: August 24, 2017 In: Comms, Content, PR, Twitter Comments: 0

“If Trump doesn’t destroy us in the next year, in the next 20 years social media will have destroyed us.” That is the opinion of Booker Prize winning author, Howard Jacobson, printed in The Times earlier this week. Howard believes that, since children are spending more time on Twitter...

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By: James McCann Ellerington On: June 30, 2017 In: BLog, Social Media, Technology, Twitter Comments: 0

Today is world Social Media Day. Originally set up in 2010 as a way to recognise and celebrate the best of user generated content on the web, today, social media is the heart of global communication. It makes us laugh, cry, scream, shout and cringe. But what is not...

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By: Leah Jones On: March 03, 2017 In: Content, PR, Social Media, Twitter Comments: 0

In a recent Forbes article, Robert Wynne debated whether Public Relations would survive without Twitter. The article concluded that some PR professionals would struggle if Twitter were to disappear, whereas others would embrace the opportunity to go back to traditional forms of technology such as phones and email. However,...

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By: Kyra Folkes On: January 20, 2017 In: BLog, PR, Social Media, Twitter Comments: 0

There are certainly lessons to be learnt from the newly appointed US President, particularly what not-to-do on social media. Today marks the occasion of Donald Trump’s inauguration, and Twitter will be live streaming the ceremony throughout its duration. When it comes to Twitter, Mr. Trump has no inhibitions, and...

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By: Leah Jones On: March 31, 2016 In: Social Media, Twitter Comments: 0

Ten years ago, earlier this month, the first-ever tweet was sent by Twitter co-founder Jack Dorsey. But a decade on, is Twitter declining or still one of the top social media networks? On the 21st March this year, Twitter had its tenth birthday. Twitter celebrated by blogging and tweeting a...

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By: admin On: February 08, 2016 In: Social Media, Twitter Comments: 0

Headquartered in the UK, Genfour supplies fully managed, digital workforces to its blue-chip customers using best of breed robotic process automation software, cognitive technologies and desktop automation. At a time when robotics is at the forefront of the tech industry, Genfour is looking to drive its presence both in...

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By: Niamh Cassidy On: January 21, 2016 In: PR, Social Media, Twitter Comments: 0

We may only be a few weeks into the New Year, but 2016 is already being played out full swing on social media. This month has seen the best and worst of social media, from PR-ing a puddle, to the usual celebrity faux pas. Here’s how to learn from its...

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By: Jennifer Reid On: January 06, 2016 In: Twitter Comments: 0

More fuel to the firehose! In February Twitter announced that it will once again renew the agreement to give Google access to its full stream of tweets, so imagine the power of the Twitter “firehose” where users not contained to 140 characters. Yesterday, Twitter CEO Jack Dorsey published an...

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By: admin On: November 13, 2015 In: Twitter Comments: 0

From mistaken identity to sexual scandal, it’s been a busy few weeks on social media. Here are some of the most toe-curling recent Twitter catastrophes, and how to avoid a hashtag horror story of your own. Merry Christmas @JohnLewis! The iconic John Lewis Christmas advert has become one of...

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