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Some tips for driving results while keeping it simple Even in today’s environment, where all the industry stats back buyers being heavily influenced by social media, we still encounter many small businesses who are flummoxed by how to run successful channels without investing too much time. Companies or execs...
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Twitter chats are an increasingly useful tool when it comes to opening discussions with influencers and industry professionals. As well as achieving more social traction, they’re also a platform to show off your client as a trusted voice and an expert in their field. But don’t worry if you’re...
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You may not love it, with its clunky platform and wonky algorithms, but LinkedIn has steadily built its potential to be a key part of business sales strategy over the last few years. In today’s post-GDPR, pre-PECR (you might want to check that out) environment, LinkedIn is assuming more...
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When assessing what makes effective PR, it’s important be self-critical where necessary, and address where there is need for improvement. In business, new year’s resolutions are a chance to improve ourselves, our teams, and the success of the company’s brand. But we all know that sticking to resolutions can...
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It’s no secret that the tweet, the Facebook status and the Instagram pic have transformed journalism. And yet despite the diversity of reasons why journalists use social media today, their communication with PR pros remains universally consistent. Cision and Canterbury Christ Church University’s Social Journalism 2017 Study reported that...
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As well as gaining an education, your time at university is (amongst other things) about becoming more employable as you prepare to join the working world. There’s more to a CV than an impeccable university transcript and your presidency of the Real Ale society; it’s also important to have...
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Content marketing is now an integral part of B2B PR strategy. So it’s surprising to see companies creating content for content’s sake; going through the motions and failing to reap the potential benefits in terms of lead generation. The right content in the right place does wonders for an...
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Today is world Social Media Day. Originally set up in 2010 as a way to recognise and celebrate the best of user generated content on the web, today, social media is the heart of global communication. It makes us laugh, cry, scream, shout and cringe. But what is not...
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Summer’s here, in case you didn’t notice the hottest June day since 1976. It’s that time of year again where Facebook timelines fill up with pictures of friends in exotic destinations/Kavos. A time when trains finally stop running late due to cold temperatures, and start running late due to...
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Move over Mad Men – traditional advertising is being edged out by a younger, fresher, digital option: influencer marketing. Word-of-mouth is one of the most valuable forms of marketing – potential customers are much more likely to follow up on recommendations from a person that they know and trust...
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