09May

Move over Mad Men – traditional advertising is being edged out by a younger, fresher, digital option: influencer marketing. Word-of-mouth is one of the most valuable forms of marketing – potential customers are much more likely to follow up on recommendations from a person that they know and trust...

Read more
28Apr
By: Kyra Folkes On: April 28, 2017 In: BLog, Content, PR, Social Media Comments: 0

30th April is National Honesty Day in the US, but there are plenty of lessons we can learn from it here in the UK. With fake news increasingly rearing its ugly head, it can be difficult to decipher good-old-fashioned-honesty from utter nonsense in the media world. The explosion in...

Read more
03Mar
By: Leah Jones On: March 03, 2017 In: Content, PR, Social Media, Twitter Comments: 0

In a recent Forbes article, Robert Wynne debated whether Public Relations would survive without Twitter. The article concluded that some PR professionals would struggle if Twitter were to disappear, whereas others would embrace the opportunity to go back to traditional forms of technology such as phones and email. However,...

Read more
03Feb
By: Helen Frear On: February 03, 2017 In: BLog, PR, Social Media Comments: 0

Fake news has been filtering its way into our newsfeeds for some time, but in 2016, the floodgates really opened. So what is fake news, and what can PRs do to manage it? What is fake news, and where did it come from? 2016 was a turbulent year for...

Read more
20Jan
By: Kyra Folkes On: January 20, 2017 In: BLog, PR, Social Media, Twitter Comments: 0

There are certainly lessons to be learnt from the newly appointed US President, particularly what not-to-do on social media. Today marks the occasion of Donald Trump’s inauguration, and Twitter will be live streaming the ceremony throughout its duration. When it comes to Twitter, Mr. Trump has no inhibitions, and...

Read more
13Jan
By: Helen Frear On: January 13, 2017 In: BLog, Comms, Marketing, PR, Social Media Comments: 0

January 16th is Martin Luther King Jr. Day – a day to celebrate the victories of nonviolent activism, protest racial discrimination and advocate freedom of speech. Not only was King Jr. a devoted civil rights activist and an eloquent speaker, he could also have taught a thing or two...

Read more
16Dec
By: Helen Frear On: December 16, 2016 In: BLog, Content, Content Marketing, Social Media, Video Comments: 0

It’s that time of year again when, as the year comes to a close, we start to look ahead to 2017. Content marketing has become an integral part of B2B marketing strategy, and as its popularity increases, companies are keen to harness its full potential. So what does content...

Read more
19Oct
By: Helen Frear On: October 19, 2016 In: BLog, Data Analysis, Social Media, Uncategorized, Webinar Comments: 0

According to a recent webinar by Brandwatch, marketers need to let go of their dogmatic approach to ‘social marketing’ in order to uncover the right data. Marketers need to think bigger: How can social help you to achieve you marketing strategy? How can social help you to achieve your...

Read more
09Aug
By: Leah Jones On: August 09, 2016 In: Social Media Comments: 0

In May 2015, the International Olympic Committee released its News Access Rules for Rio’s 2016 Olympic Games. Unfortunately for animated GIF and Vine fans, there will be none at this year’s Olympics. For the first time in Olympic history, the International Olympic Committee’s rule book for the 2016 Olympics...

Read more
28Jul

Last week we looked at how Pokemon Go has changed the shape of augmented reality (AR) for marketers. Yet, for all the furore around the campaign and its undoubted success, AR has been around for some time. In fact, the older members in our office remember campaigns from as...

Read more