When assessing what makes effective PR, it’s important be self-critical where necessary, and address where there is need for improvement. In business, new year’s resolutions are a chance to improve ourselves, our teams, and the success of the company’s brand. But we all know that sticking to resolutions can...
Read moreIt’s no secret that the tweet, the Facebook status and the Instagram pic have transformed journalism. And yet despite the diversity of reasons why journalists use social media today, their communication with PR pros remains universally consistent. Cision and Canterbury Christ Church University’s Social Journalism 2017 Study reported that...
Read moreAs well as gaining an education, your time at university is (amongst other things) about becoming more employable as you prepare to join the working world. There’s more to a CV than an impeccable university transcript and your presidency of the Real Ale society; it’s also important to have...
Read moreContent marketing is now an integral part of B2B PR strategy. So it’s surprising to see companies creating content for content’s sake; going through the motions and failing to reap the potential benefits in terms of lead generation. The right content in the right place does wonders for an...
Read moreToday is world Social Media Day. Originally set up in 2010 as a way to recognise and celebrate the best of user generated content on the web, today, social media is the heart of global communication. It makes us laugh, cry, scream, shout and cringe. But what is not...
Read moreSummer’s here, in case you didn’t notice the hottest June day since 1976. It’s that time of year again where Facebook timelines fill up with pictures of friends in exotic destinations/Kavos. A time when trains finally stop running late due to cold temperatures, and start running late due to...
Read moreMove over Mad Men – traditional advertising is being edged out by a younger, fresher, digital option: influencer marketing. Word-of-mouth is one of the most valuable forms of marketing – potential customers are much more likely to follow up on recommendations from a person that they know and trust...
Read more30th April is National Honesty Day in the US, but there are plenty of lessons we can learn from it here in the UK. With fake news increasingly rearing its ugly head, it can be difficult to decipher good-old-fashioned-honesty from utter nonsense in the media world. The explosion in...
Read moreIn a recent Forbes article, Robert Wynne debated whether Public Relations would survive without Twitter. The article concluded that some PR professionals would struggle if Twitter were to disappear, whereas others would embrace the opportunity to go back to traditional forms of technology such as phones and email. However,...
Read moreFake news has been filtering its way into our newsfeeds for some time, but in 2016, the floodgates really opened. So what is fake news, and what can PRs do to manage it? What is fake news, and where did it come from? 2016 was a turbulent year for...
Read more@TheCommsCo: A new study reveals that #CyberFraud costs SMEs more than a £1,000 per case - so how can organisations reduce fraud… https://t.co/Wr5j41r3xN
@TheCommsCo: Fancy a Gin tasting (and a night of industry leading insight into how to grow your business in the challenging, pos… https://t.co/83AaXJGi7h
@TheCommsCo: The two things CommsCo do best are PR and Gin, and we’ve combined them both. Come and join us on 17th May to meet a… https://t.co/ubDxlVOAkv