23Sep
By: Niamh Cassidy On: September 23, 2015 In: PR, Social Media Comments: 0

Yesterday, the twittersphere erupted to the news that the Prime Minister, David Cameron, had allegedly engaged in some questionable behaviour with a dead pig during his time at Oxford University. The allegation, which first appeared in an unofficial biography of the PM penned by shunned former colleague Lord Ashcroft,...

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31Jul
By: Niamh Cassidy On: July 31, 2015 In: PR Comments: 0

It’s a little over three months now since I made the switch from TV to PR, and started as PR, Social Media and Content Executive at TheCommsCo. To call it a learning curve would probably be an understatement, but what I would call it is the best career move...

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01Jul
By: admin On: July 01, 2015 In: PR Comments: 0

Continuing our ‘Content that Counts’ series, this week we focus on the infographic – a content channel that exploded onto the B2B marketing scene in 2010, and which continues to deliver effective results by marrying complex information and themes with graphically designed visuals. It’s a simple concept, and one...

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11Jun
By: admin On: June 11, 2015 In: PR Comments: 0

Thanks to PRWeek for reporting yesterday on a rise in overall client satisfaction from 36% to 51% over the last year. Nice to read, that overall, spirits are up. The percentage of clients who said they were “very likely to recommend” their PR agency has also increased from 59 per cent...

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30Apr
By: admin On: April 30, 2015 In: PR Comments: 0

It’s been a great year for the British PR industry, according to figures filed by PRWeek UK’s Top 150 PR Consultancies survey. For the first time, income earned by these agencies surpassed the £1bn mark, at the same time as we witnessed our own milestone entrance as new kids on the block....

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14Apr
By: admin On: April 14, 2015 In: BLog, Content, Marketing, PR, Social Media Comments: 0

Is your blog helping to build brand profile and grow your business? Does it drive lead generation and support sales conversions? Kicking off our ‘Content that Counts’ series, this week we focus on the corporate blog – and the mountain of opportunities it can unearth for your brand if it...

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05Feb
By: admin On: February 05, 2015 In: PR, Uncategorized Comments: 0

If employability is such an issue, why aren’t universities teaching students to be employable? The current focus for many universities is embedding employability in the curriculum. I myself was an Employability Ambassador at Southampton Solent University, where we taught key transferable skills to students. Solent’s teaching style focuses heavily...

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30Jan
By: admin On: January 30, 2015 In: PR Comments: 0

The 2015 Edelman Trust Barometer was released last week; revealing that over the past year public trust has dropped to an all-time low. NGOs (organisations that are neither part of government nor a conventional for-profit business)maintained first place as the most trusted sector, with business sitting in second place –...

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19Jan
By: admin On: January 19, 2015 In: PR Comments: 0

As a student of PR at the University of Westminster, I’m surrounded by these terms in my day-to-day academic life. Initially these terms can seem confusing, especially for non-PR people. Every industry has its own language, and we’re no exception. We’ve come up with a short list of key PR...

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17Dec
By: admin On: December 17, 2014 In: PR Comments: 0

Google released a Penguin 3.0 refresh a couple of months ago in order to improve the way it targets sites deemed to be spam, especially those found in violation of Google’s guidelines about linking. But what’s all this algorithm talk? Well, in short, the algorithms are applied to your...

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