05Feb
By: admin On: February 05, 2015 In: PR, Uncategorized Comments: 0

If employability is such an issue, why aren’t universities teaching students to be employable? The current focus for many universities is embedding employability in the curriculum. I myself was an Employability Ambassador at Southampton Solent University, where we taught key transferable skills to students. Solent’s teaching style focuses heavily...

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30Jan
By: admin On: January 30, 2015 In: PR Comments: 0

The 2015 Edelman Trust Barometer was released last week; revealing that over the past year public trust has dropped to an all-time low. NGOs (organisations that are neither part of government nor a conventional for-profit business)maintained first place as the most trusted sector, with business sitting in second place –...

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19Jan
By: admin On: January 19, 2015 In: PR Comments: 0

As a student of PR at the University of Westminster, I’m surrounded by these terms in my day-to-day academic life. Initially these terms can seem confusing, especially for non-PR people. Every industry has its own language, and we’re no exception. We’ve come up with a short list of key PR...

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17Dec
By: admin On: December 17, 2014 In: PR Comments: 0

Google released a Penguin 3.0 refresh a couple of months ago in order to improve the way it targets sites deemed to be spam, especially those found in violation of Google’s guidelines about linking. But what’s all this algorithm talk? Well, in short, the algorithms are applied to your...

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12Nov
By: admin On: November 12, 2014 In: PR Comments: 0

What is it with so many PRs that don’t read the headlines, or listen to the news? I find it really a bit isolating, arrogant or just naive that so many people I talk to who are actively involved, or seeking involvement in the industry, that they don’t make...

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07Nov
By: admin On: November 07, 2014 In: PR Comments: 0

 -      A view of agencies from our clients Ultimately, the relationship between a client and an agency is just like any other relationship you will experience in your life. They tend to start well but, unless we invest time into them, they can turn into messy bitter break-ups. Here are...

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30Oct
By: admin On: October 30, 2014 In: PR Comments: 0

Four nightmares to avoid this Hallows’ Eve Hallowe’en is fast approaching and as the fright night nears, we’re digging deep and revealing the ghastly modern day nightmares of the PR world that have got us shaking in our boots. Be warned – you’re in for a scare *evil laugh*...

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18Sep
By: admin On: September 18, 2014 In: PR Comments: 0

I believe that trust is the most important commodity of any business, especially for PR firms. As ‘PRs’, our jobs revolve around providing a service to our clients, and making sure they trust in our abilities. We may have only just celebrated the end of our first year, but...

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