07Jul
By: Helen Frear On: July 07, 2017 In: BLog, Content, Content Marketing, PR, Social Media, Technology Comments: 0

Content marketing is now an integral part of B2B PR strategy. So it’s surprising to see companies creating content for content’s sake; going through the motions and failing to reap the potential benefits in terms of lead generation. The right content in the right place does wonders for an...

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23Jun
By: Edward Clark On: June 23, 2017 In: BLog, Comms, Content, New Client, PR, Social Media, Technology Comments: 0

Summer’s here, in case you didn’t notice the hottest June day since 1976. It’s that time of year again where Facebook timelines fill up with pictures of friends in exotic destinations/Kavos. A time when trains finally stop running late due to cold temperatures, and start running late due to...

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30May
By: Edward Clark On: May 30, 2017 In: BLog, Comms, Marketing, PR, Technology Comments: 0

At CommsCo, we love keeping our ear to the ground for the very latest developments in the wider tech industry. Some of the best opportunities for discovering breaking technological innovations and upcoming schools of thought are to be found at industry events. Expos, drives, and conferences put market leaders...

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24May
By: admin On: May 24, 2017 In: PR, Survey Comments: 0

Many companies don’t know where to start when it comes to creating survey campaigns, and this uncertainty often leads to poor results. If done well, a survey can create compelling thought leadership for an organisation, targeting issues that affect both individual customers and the overall industry. A great survey...

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09May

Move over Mad Men – traditional advertising is being edged out by a younger, fresher, digital option: influencer marketing. Word-of-mouth is one of the most valuable forms of marketing – potential customers are much more likely to follow up on recommendations from a person that they know and trust...

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28Apr
By: Kyra Folkes On: April 28, 2017 In: BLog, Content, PR, Social Media Comments: 0

30th April is National Honesty Day in the US, but there are plenty of lessons we can learn from it here in the UK. With fake news increasingly rearing its ugly head, it can be difficult to decipher good-old-fashioned-honesty from utter nonsense in the media world. The explosion in...

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31Mar
By: Ilona Hitel On: March 31, 2017 In: Content, Marketing, PR Comments: 0

When used well, personality is one of the most powerful weapons in PR. This is particularly true of small and disruptive organisations, where personality is essential not just for traditional PR, but in lead generation too. A brilliant sales director once told me that when all things are equal,...

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28Mar
By: Kyra Folkes On: March 28, 2017 In: BLog, Content, PR Comments: 0

AI has completely transformed the way we interact with the world and could soon begin to have an unavoidable effect on the PR industry. But how? And will it be a positive change, or a negative one? Let’s push aside the AI scare mongering for a minute and think...

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10Mar
By: Edward Clark On: March 10, 2017 In: Content, PR, Press Release Comments: 0

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar” – David Ogilvy. Society values first impressions. The mantra that they only happen once is drilled into the heads...

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03Mar
By: Leah Jones On: March 03, 2017 In: Content, PR, Social Media, Twitter Comments: 0

In a recent Forbes article, Robert Wynne debated whether Public Relations would survive without Twitter. The article concluded that some PR professionals would struggle if Twitter were to disappear, whereas others would embrace the opportunity to go back to traditional forms of technology such as phones and email. However,...

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