17Aug
By: Sally McDonald On: August 17, 2018 In: Marketing Comments: 0

By Ilona Hitel, Managing Director at CommsCo It’s been three months since GDPR came into effect, yet organisations are still sending out marketing emails to individuals who have not opted-in. ‘Legitimate interest’, the loophole that businesses everywhere are using to continue outbound marketing, has been a saviour for marketing...

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09May
By: Ilona Hitel On: May 09, 2018 In: BLog, Comms, Content, Marketing, PR, Technology Comments: 0

Hosted by John O’Connell, chairman of the UK’s ScaleUp Group, last week’s event provided valuable advice for technology entrepreneurs in the UK ScaleUp space. Hosted at techUK’s offices, the sessions included insights from Kimble’s CEO Sean Hoban, TechMarketView’s MD Tola Sargeant, and Silverpeak’s MD Paddy McGwire. John talked about...

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16Apr
By: Ilona Hitel On: April 16, 2018 In: BLog, Comms, Content, Marketing, PR, Technology Comments: 0

In a piece that initially appeared in UKTN, CommsCo MD Ilona Hitel explains how tech founders can roll out a successful PR media strategy to help their businesses flourish. Amidst global uncertainty, the UK’s start-up economy is thriving. We’ve got the talent, infrastructure and mindset to create some of...

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04Apr
By: Edward Clark On: April 04, 2018 In: Marketing, PR, Technology Comments: 0

GDPR. We know you’d rather not dwell on it, but the 25th May deadline isn’t something that small businesses can ignore. With strict new laws around data protection, you might be in the dark about what PR and marketing “post GDPR” is going to look like. Well, we’re here...

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12Jan
By: Ilona Hitel On: January 12, 2018 In: BLog, Comms, Marketing, PR, Technology Comments: 0

2017 was a huge year for tech scale ups. With ‘top ten’ start-up listings cropping up everywhere, it’s hard not to be amazed by the variety of new tech talent — from workforce management to automation and AI to cyber security companies. We keep a keen eye on The...

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27Oct
By: Leah Jones On: October 27, 2017 In: Content Marketing, Marketing, PR Comments: 0

Last week, CommsCo attended Marketo’s ‘Marketing Nation London’ at the QE11 in Westminster. An international roadshow that takes in Boston, Chicago and London, the event’s next stop is sunny San Francisco. The day held an array of amazing speakers, from Marketo’s Chief Operating Officer, Greg Wolfe, to the Head...

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19Oct
By: Ryan Seller On: October 19, 2017 In: Content, Marketing, PR Comments: 0

Glossophobia. That’s the technical word for that wave of fear that overwhelms many of us when we’re faced with the prospect of giving a presentation. A common way of dealing with this phobia is to simply avoid all situations that involve public speaking, however, if you want a successful...

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30May
By: Edward Clark On: May 30, 2017 In: BLog, Comms, Marketing, PR, Technology Comments: 0

At CommsCo, we love keeping our ear to the ground for the very latest developments in the wider tech industry. Some of the best opportunities for discovering breaking technological innovations and upcoming schools of thought are to be found at industry events. Expos, drives, and conferences put market leaders...

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09May

Move over Mad Men – traditional advertising is being edged out by a younger, fresher, digital option: influencer marketing. Word-of-mouth is one of the most valuable forms of marketing – potential customers are much more likely to follow up on recommendations from a person that they know and trust...

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31Mar
By: Ilona Hitel On: March 31, 2017 In: Content, Marketing, PR Comments: 0

When used well, personality is one of the most powerful weapons in PR. This is particularly true of small and disruptive organisations, where personality is essential not just for traditional PR, but in lead generation too. A brilliant sales director once told me that when all things are equal,...

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