27Oct
By: Leah Jones On: October 27, 2017 In: Content Marketing, Marketing, PR Comments: 0

Last week, CommsCo attended Marketo’s ‘Marketing Nation London’ at the QE11 in Westminster. An international roadshow that takes in Boston, Chicago and London, the event’s next stop is sunny San Francisco. The day held an array of amazing speakers, from Marketo’s Chief Operating Officer, Greg Wolfe, to the Head...

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19Oct
By: Ryan Seller On: October 19, 2017 In: Content, Marketing, PR Comments: 0

Glossophobia. That’s the technical word for that wave of fear that overwhelms many of us when we’re faced with the prospect of giving a presentation. A common way of dealing with this phobia is to simply avoid all situations that involve public speaking, however, if you want a successful...

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30May
By: Edward Clark On: May 30, 2017 In: BLog, Comms, Marketing, PR, Technology Comments: 0

At CommsCo, we love keeping our ear to the ground for the very latest developments in the wider tech industry. Some of the best opportunities for discovering breaking technological innovations and upcoming schools of thought are to be found at industry events. Expos, drives, and conferences put market leaders...

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09May

Move over Mad Men – traditional advertising is being edged out by a younger, fresher, digital option: influencer marketing. Word-of-mouth is one of the most valuable forms of marketing – potential customers are much more likely to follow up on recommendations from a person that they know and trust...

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31Mar
By: Ilona Hitel On: March 31, 2017 In: Content, Marketing, PR Comments: 0

When used well, personality is one of the most powerful weapons in PR. This is particularly true of small and disruptive organisations, where personality is essential not just for traditional PR, but in lead generation too. A brilliant sales director once told me that when all things are equal,...

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17Jan
By: Helen Frear On: January 17, 2017 In: BLog, Marketing, PR Comments: 0

We’re delighted to be listed among the Top 20 B2B PR Agencies in B2B Marketing’s 2016-17 Benchmarking Report! In the B2B Agencies Benchmarking Report, B2B Marketing take a close look at the B2B marketing sector, with the aim of providing both client-side marketers and agencies detailed insight into the...

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13Jan
By: Helen Frear On: January 13, 2017 In: BLog, Comms, Marketing, PR, Social Media Comments: 0

January 16th is Martin Luther King Jr. Day – a day to celebrate the victories of nonviolent activism, protest racial discrimination and advocate freedom of speech. Not only was King Jr. a devoted civil rights activist and an eloquent speaker, he could also have taught a thing or two...

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21Sep
By: Helen Frear On: September 21, 2016 In: BLog, Marketing Comments: 0

Marketing is a fast paced-industry which is constantly evolving to keep pace with the latest technologies and trends. As marketers, it’s in our best interests to prepare our strategies to accommodate those developments – and Artificial Intelligence (AI) is no exception.

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16Sep
By: Jennifer Reid On: September 16, 2016 In: BLog, Marketing, Video Comments: 0

So you’ve compiled and collected several years’ worth of corporate footage, client testimonials, panelist exclusives, narrated demos, award dinner speeches, journalist/CEO interviews and finally, finally, you’ve created your YouTube channel.

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28Jul

Last week we looked at how Pokemon Go has changed the shape of augmented reality (AR) for marketers. Yet, for all the furore around the campaign and its undoubted success, AR has been around for some time. In fact, the older members in our office remember campaigns from as...

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